Differential mediating effects of radical and incremental innovation on market orientation-performance relationship: A meta-analysis

Journal of Marketing Theory and Practice

Volumn 22, Issue 3, 2014, Pages 235-250

  Chang, Woojung ^a   Franke, George ^b   Butler, Timothy ^c   Musgrove, Carolyn ^d   Ellinger, Alexander ^b  

^a ILLINOIS STATE UNIVERSITY   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

^c UNIVERSITY OF TEXAS AT BROWNSVILLE   (United States)

^d INDIANA UNIVERSITY SOUTHEAST   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84901986564     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679220301     Document Type: Article

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