Examining market orientation as both culture and conduct: Modeling the relationships between market orientation and employee responses

Journal of Marketing Theory and Practice

Volumn 15, Issue 2, 2007, Pages 113-125

  Carr, Jon C ^a   Lopez, Tará Burnthorne ^a  

^a UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34247396146     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679150202     Document Type: Article

References (24)

1. Armstrong, J. Scott, and Terry S. Overton (1977), "Estimating Nonresponse Bias in Mail Surveys," Journal of Marketing Research, 14 (3), 396-402.
2. Baron, Robert M., and David A. Kenny (1986), "The Mediator-Moderator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations," Journal of Personality and Social Psychology, 51 (6), 1173-1182.
3. Bigné, Enrique, Ines Küster, and Francisco Torán (2003), "Market Orientation and Industrial Salesforce: Diverse Measure Instruments," Journal of Business & Industrial Marketing, 18 (1), 59-81.
4. Churchill, Gilbert A., and Tomas J. Brown (2003), Basic Marketing Research, 5th ed., Belmont, CA: South-Western.
5. Day, George S. (1994), "The Capabilities of Market-Driven Organizations," Journal of Marketing, 58 (4), 37-52.
6. Deshpandé, Rohit, and John U. Farley (1999), "Understanding Market Orientation: A Prospectively Designed Meta-Analysis of Three Market Orientation Scales," in Developing a Market Orientation, Rohit Deshpandé, ed., Thousand Oaks, CA: Sage, 217-235.
7. Farrell, Mark A., and Edward Oczkowski (1997), "An Analysis of the MKTOR and MARKOR Measures of Market Orientation: An Australian Perspective," Marketing Bulletin, 8 (May), 30-40.
8. Gonzélez-Benito, Óscar, and Javier González-Benito (2005), "Cultural vs. Operational Market Orientation and Objective vs. Subjective Performance: Perspective of Production and Operations," Industrial Marketing Management, 34 (8), 797-829.
9. Hult, G. Tomas M., David J. Ketchen, Jr., and Stanley F. Slater (2005), "Market Orientation and Performance: An Integration of Disparate Approaches," Strategic Management Journal, 26 (12), 1173-1181.
10. James, Lois A., and Lawrence R. James (1989), "Integrating Work Environment Perceptions: Explorations into the Measurement of Meaning," Journal of Applied Psychology, 74 (5), 739-751.
11. Jaworski, Bernard J., and Ajay K. Kohli (1993), "Market Orientation: Antecedents and Consequences," Journal of Marketing, 57 (3), 53-70.
12. Jones, Eli, Paul Busch, and Peter Dacin (2003), "Firm Market Orientation and Salesperson Customer Orientation: Interpersonal and Intrapersonal Influences on Customer Service and Retention in Business-to-Business Buyer-Seller Relationships," Journal of Business Research, 56 (4), 323-340.
13. Kirca, Ahmet H., Satish Jayachandran, and William O. Bearden (2005), "Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance," Journal of Marketing, 69 (2), 24-41.
14. Kohli, Ajay K., and Bernard J. Jaworski (1990), "Market Orientation: The Construct, Research Propositions, and Managerial Implications," Journal of Marketing, 54 (2), 1-18.
15. Langerak, Fred (2001), "Effects of Market Orientation on the Behaviors of Salespersons and Purchasers, Channel Relationships, and Performance of Manufacturers," International Journal of Research in Marketing, 18 (3), 221-234.
16. Matsuno, Ken, John T. Mentzer, and Joseph O. Rentz (2005), "A Conceptual and Empirical Comparison of Three Market Orientation Scales," Journal of Business Research, 58 (1), 1-8.
17. Mayer, Roger C., and James H. Davis (1999), "The Effect of the Performance Appraisal System on Trust for Management: A Field Quasi-Experiment," Journal of Applied Psychology, 84 (1), 123-136.
18. Mengüç, Büllent (1996), "The Influence of the Market Orientation of the Firm on Sales Force Behavior and Attitudes: Further Empirical Results," International Journal of Research in Marketing, 13 (3), 277-291.
19. Narver, John C., and Stanley F. Slater (1990), "The Effect of a Market Orientation on Business Profitability," Journal or Marketing, 54 (4), 20-35.
20. Saxe, Robert, and Barton A. Weitz (1982), "The SOCO Scale: A Measure of the Customer Orientation of Salespeople," Journal or Marketing Research, 19 (August), 343-351.
21. Siguaw, Judy A., Gene Brown, and Robert Widing (1994), "The Influence of the Market Orientation of the Firm on Sales Force Behavior and Attitudes," Journal of Marketing Research, 31 (1), 106-116.
22. Webb, Dave, Cynthia Webster, and Areti Krepapa (2000), "An Exploration of the Meaning and Outcomes of a Customer-Defined Market Orientation," Journal of Business Research, 48 (2), 101-112.
23. Webster, Cynthia (1991), "A Note on Cultural Consistency Within the Service Firm: The Effects of Employee Position on Attitudes Toward Marketing Culture," Journal or the Academy of Marketing Science, 19 (4), 341-346.
24. Zaltman, Gerald, Robert Duncan, and Jonny Holbek (1973), Innovations and Organizations, New York: Wiley.