The effects of market orientation and service innovation on service industry performance: An empirical study

Operations Management Research

Volumn 3, Issue 3-4, 2010, Pages 161-171

  Cheng, Colin C ^a   Krumwiede, Dennis ^b  

^a YUAN ZE UNIVERSITY   (Taiwan)

^b IDAHO STATE UNIVERSITY   (United States)

Author keywords

Market orientation; New service performance; Service innovation

Indexed keywords

EID: 79952069349     PISSN: 19369735     EISSN: 19369743     Source Type: Journal    
DOI: 10.1007/s12063-010-0039-x     Document Type: Article

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