Social information in the retail environment: The importance of consumption alignment, referent identity, and self-esteem

Journal of Consumer Research

Volumn 38, Issue 5, 2012, Pages 860-871

  Dahl, Darren W ^a   Argo, Jennifer J ^b   Morales, Andrea C ^c  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^b UNIVERSITY OF ALBERTA   (Canada)

^c ARIZONA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84855797026     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/660918     Document Type: Article

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