Children's understanding of advertisers' persuasive tactics

International Journal of Advertising

Volumn 30, Issue 2, 2011, Pages 329-350

  Rozendaal, Esther ^a   Buijzen, Moniek ^a   Valkenburg, Patti ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79958120365     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJA-30-2-329-350     Document Type: Article

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