The Oprah factor: The effects of a celebrity endorsement in a presidential primary campaign

International Journal of Press/Politics

Volumn 13, Issue 4, 2008, Pages 386-400

  Pease, Andrew ^a   Brewer, Paul R ^a  

^a UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

Author keywords

Election campaign; Media effects; Political perceptions; Public opinion; Voting behavior

Indexed keywords

EID: 52049099400     PISSN: 19401612     EISSN: None     Source Type: Journal    
DOI: 10.1177/1940161208321948     Document Type: Article

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