Beliefs of and attitudes toward political advertising: An exploratory investigation

Psychology and Marketing

Volumn 26, Issue 6, 2009, Pages 551-568

  Jin, Hyun Seung ^a   An, Soontae ^a   Simon, Todd ^a  

^a KANSAS STATE UNIVERSITY   (United States)

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EID: 67949085171     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20287     Document Type: Article

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