Immediate and delayed advertising effects of celebrity endorsers attractiveness and expertise

International Journal of Advertising

Volumn 29, Issue 4, 2010, Pages 527-546

  Eisend, Martin ^a   Langner, Tobias ^b  

^a EUROPEAN UNIVERSITY VIADRINA   (Germany)

^b UNIVERSITY OF WUPPERTAL   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84155177861     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/s0265048710201336     Document Type: Article

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