Editorial death to dichotomizing

Journal of Consumer Research

Volumn 35, Issue 1, 2008, Pages

  Fitzsimons, Gavan J ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 53549134675     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Editorial

References (4)

1. Aiken, Leona S. and Stephen G. West (1991), Multiple Regression: Testing and Interpreting Interactions, Newbury Park, CA: Sage.
2. Irwin, Julie R. and Gary H. McClelland (2001), "Misleading Heuristics and Moderated Multiple Regression Models," Journal of Marketing Research, 38 (1), 100-109.
3. _ (2003), "Negative Consequences of Dichotomizing Continuous Predictor Variables," Journal of Marketing Research, 40 (3), 366-71.
4. Maxwell, Scott E. and Harold D. Delaney (1993), "Bivariate Median Splits and Spurious Statistical Significance," Psychological Bulletin, 113, 181-90.