Political star power and political parties: Does celebrity endorsement win first-time votes?

Journal of Political Marketing

Volumn 6, Issue 2-3, 2007, Pages 141-158

  Wood, Natalie T ^a,c   Herbst, Kenneth C ^b  

^a Saint Joseph's University

^b The College of William and Mary

^c SAINT JOSEPH S UNIVERSITY   (United States)

Author keywords

Celebrity endorsers; Political advertising; Voting behavior

Indexed keywords

EID: 34548502217     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v06n02_08     Document Type: Article

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