Beardedness in advertising: Effects on endorsers' credibility and purchase intention

Journal of Marketing Communications

Volumn 17, Issue 1, 2011, Pages 37-49

  Guido, Gianluigi ^a,b   Peluso, Alessandro M ^a,b   Moffa, Valentina ^a  

^a UNIVERSITY OF SALENTO   (Italy)

^b LUISS UNIVERSITY   (Italy)

Author keywords

Advertising; Beardedness; Credibility dimensions; Endorsers; Purchase intention

Indexed keywords

EID: 79251588101     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260903157383     Document Type: Article

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