If Kate voted Conservative, would you?: The role of celebrity endorsements in political party advertising

European Journal of Marketing

Volumn 44, Issue 3-4, 2010, Pages 436-450

  Veer, Ekant ^a   Becirovic, Ilda ^a   Martin, Brett A S ^a  

^a UNIVERSITY OF BATH   (United Kingdom)

Author keywords

Advertising; Celebrities; Elections; Political parties; Politics; United Kingdom

Indexed keywords

EID: 77952129673     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011020516     Document Type: Article

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