Celebrity and politics: Effects of endorser credibility and sex on voter attitudes, perceptions, and behaviors

Social Science Journal

Volumn 49, Issue 4, 2012, Pages 413-420

  Morin, David T ^a   Ivory, James D ^b   Tubbs, Meghan ^b  

^a BOWLING GREEN STATE UNIVERSITY   (United States)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

Celebrity; Entertainment; Experimental design; Mass communication; Politics

Indexed keywords

EID: 84870707297     PISSN: 03623319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.soscij.2012.09.011     Document Type: Article

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