Gender differences in responses to emotional advertising: A social desirability perspective

Journal of Consumer Research

Volumn 31, Issue 4, 2005, Pages 850-858

  Fisher, Robert J ^a   Dubé, Laurette ^b  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

^b MCGILL UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 17044412630     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/426621     Document Type: Article

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