A contingency approach: The effects of spokesperson type and service type on service advertising perceptions

Journal of Advertising

Volumn 31, Issue 2, 2002, Pages 16-34

  Stafford, Maria Royne ^a   Stafford, Thomas F ^a   Day, Ellen ^a  

^a UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038893501     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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