A study of the impact of Corporate Social Responsibility and price image on retailer personality and consumers' reactions (satisfaction, trust and loyalty to the retailer)

Journal of Retailing and Consumer Services

Volumn 21, Issue 4, 2014, Pages 630-642

  Lombart, Cindy ^a   Louis, Didier ^b  

^a AUDENCIA BUSINESS SCHOOL   (France)

^b UNIVERSITÉ DE NANTES   (France)

Author keywords

Consumer loyalty; Consumer satisfaction; Consumer trust; Corporate Social Responsibility (CSR); Price image; Retailer personality

Indexed keywords

CONSUMPTION BEHAVIOR; CORPORATE STRATEGY; PRICE DETERMINATION; RETAILING;

FRANCE;

EID: 84901595565     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2013.11.009     Document Type: Article

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