Consumer satisfaction and loyalty: Two main consequences of retailer personality

Journal of Retailing and Consumer Services

Volumn 19, Issue 6, 2012, Pages 644-652

  Lombart, Cindy ^a   Louis, Didier ^b  

^a AUDENCIA BUSINESS SCHOOL   (France)

^b UNIVERSITÉ DE NANTES   (France)

Author keywords

Consumer loyalty; Consumer satisfaction; Retailer personality

Indexed keywords

ATTITUDINAL SURVEY; CONSUMPTION BEHAVIOR; LEAST SQUARES METHOD; MODEL TEST; PSYCHOLOGY; RETAILING; SOCIAL BEHAVIOR;

EID: 84866762968     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2012.08.007     Document Type: Article

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