Impact of retailer personality on consumerbased retailer equity:An empirical study of retail brands

Asia Pacific Journal of Marketing and Logistics

Volumn 24, Issue 4, 2012, Pages 619-639

  Das, Gopal ^a   Datta, Biplab ^a   Guin, Kalyan Kumar ^a  

^a INDIAN INSTITUTE OF TECHNOLOGY   (India)

Author keywords

Consumer behaviour; Consumer based retailer equity; Department stores; India; Retailer personality; Scale development

Indexed keywords

EID: 84931090641     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555851211259052     Document Type: Article

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