The influence of corporate social responsibility and price fairness on customer behaviour: Evidence from the financial sector

Corporate Social Responsibility and Environmental Management

Volumn 18, Issue 6, 2011, Pages 317-331

  Matute Vallejo, Jorge ^a   Bravo, Rafael ^a   Pina, José M ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Commitment; Corporate social responsibility; Customer behaviour; Ethics in marketing; Financial sector; Loyalty; Price fairness; Satisfaction

Indexed keywords

EID: 81255189593     PISSN: 15353958     EISSN: 15353966     Source Type: Journal    
DOI: 10.1002/csr.247     Document Type: Article

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