How price image dimensions influence shopping intentions for different store formats

European Journal of Marketing

Volumn 44, Issue 6, 2010, Pages 748-770

  Zielke, Stephan ^a  

^a UNIVERSITY OF GÖTTINGEN   (Germany)

Author keywords

Consumer behaviour; Pricing; Retailing; Shops

Indexed keywords

EID: 77952706528     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011032702     Document Type: Article

References (83)

1. Ailawadi, K.L. and Keller, K.L. (2004), "Understanding retail branding: conceptual insights and research priorities" in Journal of Retailing, Vol. 80, No. 4, pp. 331-42.
2. Alba, J.W., Broniarczyk, S.M., Shimp, T.A. and Urbany, J.E. (1994), "The influence of prior beliefs, frequency cues, and magnitude cues on consumers' perceptions of comparative price data" in Journal of Consumer Research, Vol. 21, No. 2, pp. 219-35.
3. Avlonitis, G.J. and Idounas, K.A. (2007), "An empirical examination of the pricing policies and their antecedents in the services sector" in European Journal of Marketing, Vol. 41, Nos 7/8, pp. 740-64.
4. Babin, B.J., Darden, W.R. and Griffin, M. (1994), "Work and/or fun? Measuring hedonic and utilitarian shopping value" in Journal of Consumer Research, Vol. 20, No. 4, pp. 644-56.
5. Baker, J., Parasuraman, A., Grewal, D. and Voss, G.B. (2002), "The influence of multiple store environment cues on perceived merchandise value and patronage intentions" in Journal of Marketing, Vol. 65, No. 2, pp. 120-41.
6. Blackwell, R.D., Miniard, P.W. and Engel, J.F. (2001), Consumer Behavior, 9th ed., Thomson Learning, Mason, OH.
7. Bolton, R.N. and Shankar, V. (2003), "An empirically derived taxonomy of retailer pricing and promotion strategies" in Journal of Retailing, Vol. 79, No. 4, pp. 213-24.
8. Burt, S. (2000), "The strategic role of retail brands in British grocery retailing" in European Journal of Marketing, Vol. 34, No. 8, pp. 875-90.
9. Büyükkurt, B.K. (1986), "Integration of serially sampled price information: modeling and some findings" in Journal of Consumer Research, Vol. 13, No. 3, pp. 357-73.
10. Campbell, M.C. (1999), "Perceptions of price unfairness: antecedents and consequences" in Journal of Marketing Research, Vol. 36, No. 2, pp. 187-99.
11. Chinnici, G., D'Amico, M. and Pecorino, B. (2002), "A multivariate statistical analysis on the consumers of organic products" in British Food Journal, Vol. 104, Nos 3/4/5, pp. 187-99.
12. Colla, E. (2003), "International expansion and strategies of discount grocery retailers: the winning models" in International Journal of Retail & Distribution Management, Vol. 31, No. 1, pp. 55-66.
13. Cox, A.D. and Cox, D. (1990), "Competing on price: the role of retail price advertisements in shaping store-price image" in Journal of Retailing, Vol. 66, No. 4, pp. 428-45.
14. Cronbach, L.J. (1951), "Coefficient alpha and the internal structure of tests" in Psychometrica, Vol. 16, No. 3, pp. 297-334.
15. Cronin, J.J., Brady, M.K. and Hult, G.T.M. (2000), "Assessing the effects of quality, value, and customer satisfaction on consumer behavioural intentions in service environments" in Journal of Retailing, Vol. 76, No. 2, pp. 193-218.
16. Dabholkar, P.A., Dayle, I.T. and Rentz, J.O. (1996), "A measure of service quality for retail stores: scale development and validation" in Journal of the Academy of Marketing Science, Vol. 24, No. 1, pp. 3-16.
17. Desai, K.K. and Talukdar, D. (2002), "Overall store price image: the interactive influence of product consumption span, unit product price, and shopping basket size" in Advances in Consumer Research, Vol. 29, pp. 213-15.
18. Desai, K.K. and Talukdar, D. (2003), "Relationship between a product group's price perceptions, shopper's basket size, and grocery store's overall store price image" in Psychology and Marketing, Vol. 20, No. 10, pp. 903-33.
19. Diamantopoulos, A. and Winklhofer, H.M. (2001), "Index construction with formative indicators: an alternative to scale development" in Journal of Marketing Research, Vol. 38, pp. 269-77.
20. Dichter, E. (1985), "What's in an image?" in Journal of Consumer Marketing, Vol. 2, Winter, pp. 75-81.
21. Dodds, W.B. and Monroe, K.B. (1985), "The effect of brand and price information on subjective product evaluations" in Advances in Consumer Research, Vol. 12, pp. 85-90.
22. Downs, P.E. and Haynes, J.B. (1984), "Examining retail image before and after a repositioning strategy" in Journal of the Academy of Marketing Science, Vol. 12, No. 4, pp. 1-24.
23. Drichoutis, A.C., Lazaridis, P. and Nayga, R.M. (2007), "An assessment of product class involvement in food-purchasing behavior" in European Journal of Marketing, Vol. 41, Nos 7/8, pp. 888-914.
24. Emery, F. (1969), "Some psychological aspects of price" in Taylor, B. and Wills, G. (Eds.), Pricing Strategy, Staples Press, London, pp. 98-111.
25. Fornell, C. and Larcker, D.F. (1981), "Evaluating structural equation models with unobservable variables and measurement error" in Journal of Marketing Research, Vol. 18, No. 1, pp. 39-50.
26. Gijsbrechts, E. (1993), "Prices and pricing research in consumer marketing: some recent developments" in International Journal of Research in Marketing, Vol. 10, No. 2, pp. 115-51.
27. Gonzáles-Benito, O., Muñoz-Gallego, P.A. and Kopalle, P.K. (2005), "Asymmetric competition in retail store formats: evaluating inter- and intra-format spatial effects" in Journal of Retailing, Vol. 81, No. 1, pp. 59-73.
28. Hardesty, D.M., Bearden, W.O. and Carlson, J.P. (2007), "Persuasion knowledge and consumer reactions to pricing tactics" in Journal of Retailing, Vol. 83, No. 2, pp. 199-210.
29. Hinrichs, C.C. (2000), "Embeddedness and local food systems: notes on two types of direct agricultural market" in Journal of Rural Studies, Vol. 16, No. 3, pp. 295-303.
30. Homburg, C., Hoyer, W.D. and Koschate, N. (2005), "Customers' reactions to price increases: do customer satisfaction and perceived motive fairness matter?" in Journal of the Academy of Marketing Science, Vol. 33, No. 1, pp. 36-49.
31. Hu, L. and Bentler, P.M. (1999), "Cutoff criteria for fit indices in covariance structure analysis: conventional criteria versus new alternatives" in Structural Equation Modeling, Vol. 6, No. 1, pp. 1-55.
32. Jacoby, J. and Olson, J.C. (1977), "Consumer response to price: an attitudinal, information processing perspective" in Wind, Y. and Greenberg, M.G. (Eds.), Moving Ahead with Attitude Research, American Marketing Association, Chicago, IL, pp. 73-86.
33. Jarvis, C.B., Mackenzie, S.B. and Podsakoff, P.M. (2003), "A critical review of construct indicators and measurement model misspecification in marketing and consumer research" in Journal of Consumer Research, Vol. 30, No. 2, pp. 199-218.
34. Kahneman, D., Knetsch, J.L. and Thaler, R. (1986), "Fairness as a constraint on profit seeking: entitlements in the market" in The American Economic Review, Vol. 76, No. 4, pp. 728-41.
35. Kano, N., Seraku, N., Takahashi, F. and Tsuji, S. (1984), "Miryoku-teki Hinshitu to Atarimae Hinshitu. Hinshitsu", The Journal of the Japanese Society for Quality Control, Vol. 14 No. 2, pp. 39-48.
36. Keaveney, S.M. and Hunt, K.A. (1992), "Conceptualization and operationalization of retail store image: a case of rival middle-level theories" in Journal of the Academy of Marketing Science, Vol. 20, No. 2, pp. 165-75.
37. Kerin, R.A., Jain, A. and Howard, D.J. (1992), "Store shopping experience and customer price-quality-value perceptions" in Journal of Retailing, Vol. 68, No. 4, pp. 376-97.
38. Kline, R.B. (1998), Principles and Practice of Structural Equation Modeling, The Guilford Press, New York, NY.
39. Lapping, M.B. (2004), "Toward the recovery of the local in the globalizing food system: the role of alternative agricultural and food models in the USA" in Ethics, Place and Environment, Vol. 7, No. 3, pp. 141-50.
40. Levy, M. and Weitz, B.A. (2009), Retailing Management, 7th ed., McGraw-Hill, New York, NY.
41. Lichtenstein, D.R., Bloch, P.H. and Black, W.C. (1988), "Correlates of price acceptability" in Journal of Consumer Research, Vol. 15, No. 2, pp. 243-52.
42. Lichtenstein, D.R., Ridgway, N.M. and Netemeyer, R.G. (1993), "Price perceptions and consumer shopping behavior: a field study" in Journal of Marketing Research, Vol. 30, No. 2, pp. 234-45.
43. Lindquist, J.D. (1974/1975), "Meaning of image" in Journal of Retailing, Vol. 50, No. 4, pp. 29-38, 116.
44. McGoldrick, P.J. (2002), Retail Marketing, McGraw-Hill, London.
45. Matzler, K., Würtele, A. and Renzl, B. (2006), "Dimensions of price satisfaction: a study in the retail banking industry" in International Journal of Bank Marketing, Vol. 24, No. 4, pp. 216-31.
46. Matzler, K., Hinterhuber, H.H., Bailom, F. and Sauerwein, E. (1996), "How to delight your customers" in Journal of Product & Brand Management, Vol. 5, No. 2, pp. 6-18.
47. Mitchell, V.-W. and Kiral, H.R. (1999), "Risk positioning of UK grocery multiple retailers" in The International Review of Retail, Distribution and Consumer Research, Vol. 9, No. 1, pp. 17-39.
48. Mitchell, V.-W. and McGoldrick, P.J. (1996), "Consumers' risk-reduction strategies: a review and synthesis" in The International Review of Retail, Distribution and Consumer Research, Vol. 6, No. 1, pp. 1-33.
49. Miyazaki, A.D., Sprott, D.E. and Manning, K.C. (2000), "Unit prices on retail shelf labels: an assessment of information prominence" in Journal of Retailing, Vol. 76, No. 1, pp. 93-112.
50. Morschett, D., Swoboda, B. and Schramm-Klein, H. (2006), "Competitive strategies in retailing - an investigation of the applicability of Porter's framework for food retailers" in Journal of Retailing and Consumer Services, Vol. 13, No. 4, pp. 275-87.
51. Moreau, R. (2006a), "Retailing in the UK and Ireland" in European Retail Digest, Vol. 49, Spring, pp. 25-9.
52. Moreau, R. (2006b), "Retailing in Germany" in Austria and Switzerland, European Retail Digest, Vol. 50, Summer, pp. 26-30.
53. Moreau, R. (2006c), "Retailing in France" in European Retail Digest, Vol. 51, Fall, pp. 22-5.
54. Moreau, R. (2007), "Retailing in Belgium and The Netherlands" in European Retail Digest, Vol. 55, Fall, pp. 57-61.
55. Muthén, L.K. and Muthén, B.O. (2007), Mplus User's Guide, 4th ed., Muthén & Muthén, Los Angeles, CA.
56. Ng, C.F. (2003), "Satisfying shoppers' psychological needs: from public market to cyber-mall" in Journal of Environmental Psychology, Vol. 23, No. 4, pp. 439-55.
57. Nowlis, S.M. and Simonson, I. (1997), "Attribute-task compatibility as a determinant of consumer preference reversals" in Journal of Marketing Research, Vol. 34, No. 2, pp. 205-18.
58. Nunnally, J.C. and Bernstein, I.H. (1994), Psychometric Theory, 3rd ed., McGraw-Hill Education, New York, NY.
59. Nyström, H. (1970), Retail Pricing: An Integrated Economic and Psychological Approach, EFI, Stockholm.
60. Nyström, H., Tamsons, H. and Thams, R. (1975), "An experiment in price generalization and discrimination" in Journal of Marketing Research, Vol. 12, No. 2, pp. 177-81.
61. Oxenfeldt, A.R. (1974), "Developing a favorable price-quality image" in Journal of Retailing, Vol. 50, No. 4, pp. 8-14, 115.
62. Rajendran, K.N. and Tellis, G.J. (1994), "Contextual and temporal components of reference price" in Journal of Marketing, Vol. 58, No. 1, pp. 22-34.
63. Russo, J.E. (1977), "The value of unit price information" in Journal of Marketing Research, Vol. 14, No. 2, pp. 193-201.
64. Russo, J.E., Krieser, G. and Miyashita, S. (1975), "An effective display of unit price information" in Journal of Marketing, Vol. 39, No. 2, pp. 11-19.
65. Satorra, A. and Bentler, P.M. (2001), "A scaled difference chi-square test statistic for moment structure analysis" in Psychometrika, Vol. 66, No. 4, pp. 507-14.
66. Seiders, K., Voss, G.B., Godfrey, A.L. and Grewal, D. (2007), "SERVCON: development and validation of a multidimensional service convenience scale" in Journal of the Academy of Marketing Science, Vol. 35, No. 1, pp. 144-56.
67. Simonson, I. (1999), "The effect of product assortment on buyer preferences" in Journal of Retailing, Vol. 75, No. 3, pp. 347-70.
68. Simonson, I., Nowlis, S. and Lemon, K. (1993), "The effect of local consideration sets on global choice between lower price and higher quality" in Marketing Science, Vol. 12, No. 4, pp. 357-77.
69. Smith, K.H. and Natesan, N.C. (1999), "Consumer price-quality beliefs: schema variables predicting individual differences" in Advances in Consumer Research, Vol. 26, pp. 562-8.
70. Sweeney, J.C. and Soutar, G.N. (2001), "Consumer-perceived value: the development of a multiple item scale" in Journal of Retailing, Vol. 77, No. 2, pp. 203-20.
71. Thompson, C.J. and Coskuner-Balli, G. (2007), "Countervailing market response to corporate co-optation and the ideological recruitment of consumption communities" in Journal of Consumer Research, Vol. 34, No. 2, pp. 135-52.
72. Tigert, D.J. (1983), "Pushing the hot buttons for a successful retailing strategy" in Darden, W.R. and Lusch, R.F. (Eds.), Patronage Behavior and Retail Management, Elsevier Science Publishing, New York, NY, pp. 89-113.
73. Tsakiridou, E., Boutsouki, C., Zotos, Y. and Mattas, K. (2008), "Attitudes towards organic products: an exploratory study" in International Journal of Retail & Distribution Management, Vol. 36, No. 2, pp. 158-75.
74. Varki, S. and Colgate, M. (2001), "The role of price perceptions in an integrated model of behavioral intentions" in Journal of Service Research, Vol. 3, No. 3, pp. 232-40.
75. Winer, R.S. (1986), "A reference price model of brand choice for frequently purchased consumer products" in Journal of Consumer Research, Vol. 13, No. 2, pp. 250-6.
76. Wu, B.T.W. and Petroshius, S.M. (1987), "The halo effect in store image measurement" in Journal of the Academy of Marketing Science, Vol. 15, No. 3, pp. 44-51.
77. Zeithaml, V.A. (1982), "Consumer response to in-store price information environments" in Journal of Consumer Research, Vol. 8, No. 4, pp. 357-69.
78. Zeithaml, V.A. (1984), "Issues in conceptualizing and measuring consumer response to price" in Advances in Consumer Research, Vol. 11, pp. 612-16.
79. Zeithaml, V.A. (1988), "Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence" in Journal of Marketing, Vol. 52, No. 3, pp. 2-22.
80. Zentes, J., Morschett, D. and Schramm-Klein, H. (2007), Strategic Retail Management, Gabler, Wiesbaden.
81. Zielke, S. (2006), "Measurement of retailers' price images with a multiple-item scale" in The International Review of Retail, Distribution and Consumer Research, Vol. 16, No. 3, pp. 297-316.
82. Zielke, S. (2008), "Exploring asymmetric effects in the formation of retail price satisfaction" in Journal of Retailing and Consumer Services, Vol. 15, No. 5, pp. 335-47.
83. Zimmer, M.R. and Golden, L.L. (1988), "Impressions of retail stores: a content analysis of consumer images" in Journal of Retailing, Vol. 64, No. 3, pp. 265-93.