Measurement of retailers' price images with a multiple-item scale

International Review of Retail, Distribution and Consumer Research

Volumn 16, Issue 3, 2006, Pages 297-316

  Zielke, Stephan ^a  

^a UNIVERSITY OF GÖTTINGEN   (Germany)

Author keywords

Price image; Price perception; Retail pricing; Scale development; Structural equation model

Indexed keywords

EID: 44449171754     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960600696990     Document Type: Article

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