Measuring attitude toward the brand and purchase intentions

Journal of Current Issues and Research in Advertising

Volumn 26, Issue 2, 2004, Pages 53-66

  Spears, Nancy ^a   Singh, Surendra N ^b  

^a UNIVERSITY OF NORTH TEXAS   (United States)

^b UNIVERSITY OF KANSAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748308225     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2004.10505164     Document Type: Article

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