Does store image influence demand for organic store brands?

Journal of Retailing and Consumer Services

Volumn 19, Issue 6, 2012, Pages 621-628

  Ngobo, Paul Valentin ^a   Jean, Sylvie ^b  

^a UNIVERSITÉ D'ORLÉANS   (France)

^b EDHEC BUSINESS SCHOOL   (France)

Author keywords

Latent factor count regression; Organic store brands; Panel data; Store image

Indexed keywords

CONSUMPTION BEHAVIOR; DEMAND ANALYSIS; PANEL DATA; PSYCHOLOGY; REGRESSION ANALYSIS; RESEARCH WORK; SOCIAL BEHAVIOR;

EID: 84866748965     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2012.08.003     Document Type: Article

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