IT employees' brand attitudes and the role of internal corporate communication: A survey of Indian IT industry

International Journal of Business Excellence

Volumn 7, Issue 1, 2014, Pages 52-75

  Sharma, Neha ^a   Kamalanabhan, T J ^a  

^a INDIAN INSTITUTE OF TECHNOLOGY MADRAS   (India)

Author keywords

Confirmatory factor analysis; Corporate communication; Employee brand commitment; Employee brand identification; Employee brand loyalty; Employee brand performance; ICC; Internal branding; Internal corporate communication; IT services organisations; Regression

Indexed keywords

EID: 84897847533     PISSN: 17560047     EISSN: 17560055     Source Type: Journal    
DOI: 10.1504/IJBEX.2014.057858     Document Type: Article

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