Exploring the logics of corporate brand identity formation

Corporate Communications: An International Journal

Volumn 17, Issue 1, 2012, Pages 7-28

  Blombäck, Anna ^a   RamírezPasillas, Marcela ^b  

^a JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL   (Sweden)

^b EGADE BUSINESS SCHOOL   (Mexico)

Author keywords

Corporate brand identity; Corporate brand management; Corporate branding; Family business; Marketing communications

Indexed keywords

EID: 84856148341     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563281211196335     Document Type: Article

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