The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines' Experience

Corporate Reputation Review

Volumn 10, Issue 3, 2007, Pages 201-212

  Chong, Mark ^a  

^a SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

Author keywords

core values; corporate branding; internal communication; training

Indexed keywords

EID: 51049112617     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1550051     Document Type: Article

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