Communicating a new corporate image during privatization: The case of El Al airlines

Corporate Communications

Volumn 13, Issue 4, 2008, Pages 380-393

  Herstein, Ram ^a   Mitki, Yoram ^a   Jaffe, Eugene D ^a  

^a RUPPIN ACADEMIC CENTER   (Israel)

Author keywords

Air transport; Communication; Corporate image; Stakeholder analysis

Indexed keywords

EID: 54949094360     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280810914810     Document Type: Article

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