Conceptualizing and researching employer branding

Career Development International

Volumn 9, Issue 5, 2004, Pages 501-517

  Backhaus, Kristin ^a   Tikoo, Surinder ^a  

^a STATE UNIVERSITY OF NEW YORK   (United States)

Author keywords

Career development; Corporate branding; Employers; Internal marketing; Organizational culture; Recruitment

Indexed keywords

EID: 84986135960     PISSN: 13620436     EISSN: None     Source Type: Journal    
DOI: 10.1108/13620430410550754     Document Type: Article

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