Introducing value-based framing as a strategy for communicating CSR

Social Responsibility Journal

Volumn 10, Issue 1, 2014, Pages 184-206

  Schmeltz, Line ^a  

^a AARHUS UNIVERSITY   (Denmark)

Author keywords

CSR communication; CSR communication strategies; Framing; Values; Young consumers

Indexed keywords

EID: 84897462129     PISSN: 17471117     EISSN: 1758857X     Source Type: Journal    
DOI: 10.1108/SRJ-06-2012-0065     Document Type: Article

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