메뉴 건너뛰기




Volumn , Issue , 2009, Pages 360-374

Good environmental citizens?: The green rhetoric of corporate social responsibility

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84917471064     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203874929     Document Type: Chapter
Times cited : (22)

References (51)
  • 1
    • 0003531531 scopus 로고
    • trans, G. A. Kennedy, Trans.). New York: Oxford University Press
    • Aristotle. (trans. 1991). On rhetoric: A theory of civic discourse (G. A. Kennedy, Trans.). New York: Oxford University Press.
    • (1991) On rhetoric: A theory of civic discourse
    • Aristotle1
  • 2
    • 0003986649 scopus 로고    scopus 로고
    • trans, H. Rackham, Trans.). London:Wordsworth
    • Aristotle. (trans. 1996). The Nicomachean ethics (H. Rackham, Trans.). London:Wordsworth.
    • (1996) The Nicomachean ethics
    • Aristotle1
  • 3
    • 0002048188 scopus 로고
    • The double-edge of organizational legitimation
    • Ashforth, B. E., & Gibbs, B. W. (1990). The double-edge of organizational legitimation. Organization Studies, 1(2), 177-194.
    • (1990) Organization Studies , vol.1 , Issue.2 , pp. 177-194
    • Ashforth, B.E.1    Gibbs, B.W.2
  • 5
    • 9344254507 scopus 로고    scopus 로고
    • Ethos
    • T. O. Sloane (Ed.), New York: Oxford University Press
    • Baumlin, J. S. (2001). Ethos. In T. O. Sloane (Ed.), Encylopedia of rhetoric (pp. 263-277). New York: Oxford University Press.
    • (2001) Encylopedia of rhetoric , pp. 263-277
    • Baumlin, J.S.1
  • 6
    • 84883410126 scopus 로고
    • On the psychology of the pisteis: Mapping the terrains of mind and rhetoric
    • J. S. Baumlin & T. F. Baumlin (Eds.), Dallas, TX: Southern Methodist University Press
    • Baumlin, J. S., & Baumlin, T. F. (1994). On the psychology of the pisteis: Mapping the terrains of mind and rhetoric. In J. S. Baumlin & T. F. Baumlin (Eds.), Ethos: New essays in rhetorical and critical theory (pp. 91-112). Dallas, TX: Southern Methodist University Press.
    • (1994) Ethos: New essays in rhetorical and critical theory , pp. 91-112
    • Baumlin, J.S.1    Baumlin, T.F.2
  • 7
    • 41549136698 scopus 로고    scopus 로고
    • Strategic CSR communication:An emerging field
    • M. Morsing & S. C. Beckmann (Eds.), Copenhagen: Jurist-og Økonomforbundets Forlag
    • Beckmann, S. C., Morsing, M., & Reisch, L. A. (2006). Strategic CSR communication:An emerging field. In M. Morsing & S. C. Beckmann (Eds.), Strategic CSR communication (pp. 11-36). Copenhagen: Jurist-og Økonomforbundets Forlag.
    • (2006) Strategic CSR communication , pp. 11-36
    • Beckmann, S.C.1    Morsing, M.2    Reisch, L.A.3
  • 8
    • 39149123594 scopus 로고
    • "The decision is yours" campaign: Planned Parenthood's characteristic argument of moral virtue
    • E. L. Toth & R. L. Heath (Eds.), Hillsdale, NJ:Lawrence Erlbaum
    • Bostdorff, D. M. (1992). "The decision is yours" campaign: Planned Parenthood's characteristic argument of moral virtue. In E. L. Toth & R. L. Heath (Eds.), Rhetorical and critical approaches to public relations (pp. 301-314). Hillsdale, NJ:Lawrence Erlbaum.
    • (1992) Rhetorical and critical approaches to public relations , pp. 301-314
    • Bostdorff, D.M.1
  • 9
    • 34247526294 scopus 로고    scopus 로고
    • Professionalism and social responsibility: Foundations of public relations ethics
    • Boynton, L. A. (2002). Professionalism and social responsibility: Foundations of public relations ethics. Communication Yearbook, 26, 230-265.
    • (2002) Communication Yearbook , vol.26 , pp. 230-265
    • Boynton, L.A.1
  • 10
    • 68049130772 scopus 로고    scopus 로고
    • Corporate environmentalism
    • S. K. May, G. Cheney, & J. Roper (Eds.), New York:Oxford University Press
    • Bullis, C., & Ie, F. (2007). Corporate environmentalism. In S. K. May, G. Cheney, & J. Roper (Eds.), The debate over corporate social responsibility (pp. 321-335). New York:Oxford University Press.
    • (2007) The debate over corporate social responsibility , pp. 321-335
    • Bullis, C.1    Ie, F.2
  • 11
    • 0003604573 scopus 로고
    • Berkeley: University of California Press
    • Burke, K. (1950/1969). A rhetoric of motives. Berkeley: University of California Press.
    • (1950) A rhetoric of motives
    • Burke, K.1
  • 12
    • 0000908020 scopus 로고    scopus 로고
    • Corporate social responsibility: Evolution of a definitional construct
    • Carroll, A. B. (1999). Corporate social responsibility: Evolution of a definitional construct. Business & Society, 38(3), 268-295.
    • (1999) Business & Society , vol.38 , Issue.3 , pp. 268-295
    • Carroll, A.B.1
  • 13
    • 34247564877 scopus 로고
    • The rhetoric of identification and the study of organizational communication
    • Cheney, G. (1983). The rhetoric of identification and the study of organizational communication. Quarterly Journal of Speech, 69, 143-158.
    • (1983) Quarterly Journal of Speech , vol.69 , pp. 143-158
    • Cheney, G.1
  • 14
    • 0008981501 scopus 로고
    • The corporate person (re)presents itself
    • E. L. Toth & R. L. Heath (Eds.), Hillsdale, NJ: Lawrence Erlbaum
    • Cheney, G. (1992). The corporate person (re)presents itself. In E. L. Toth & R. L. Heath (Eds.), Rhetorical and critical approaches to public relations (pp. 165-183). Hillsdale, NJ: Lawrence Erlbaum.
    • (1992) Rhetorical and critical approaches to public relations , pp. 165-183
    • Cheney, G.1
  • 15
    • 84886048434 scopus 로고    scopus 로고
    • The discourse of corporate social responsibility: Postmodern remarks
    • S. K. May, G. Cheney, & J. Roper (Eds.), New York: Oxford University Press
    • Christensen, L. T. (2007). The discourse of corporate social responsibility: Postmodern remarks. In S. K. May, G. Cheney, & J. Roper (Eds.), The debate over corporate social responsibility (pp. 448-458). New York: Oxford University Press.
    • (2007) The debate over corporate social responsibility , pp. 448-458
    • Christensen, L.T.1
  • 17
    • 2342475917 scopus 로고    scopus 로고
    • trans, J. M. May & J. Wisse, Trans.). New York:Oxford University Press
    • Cicero. (trans. 2001). On the ideal orator (J. M. May & J. Wisse, Trans.). New York:Oxford University Press.
    • (2001) On the ideal orator
  • 18
    • 77953889916 scopus 로고    scopus 로고
    • Corporate social responsibility as oxymoron: Universalization and exploitation at Boeing
    • S. K. May, G. Cheney, & J. Roper (Eds.), New York: Oxford University Press
    • Cloud, D. L. (2007). Corporate social responsibility as oxymoron: Universalization and exploitation at Boeing. In S. K. May, G. Cheney, & J. Roper (Eds.), The debate over corporate social responsibility (pp. 219-231). New York: Oxford University Press.
    • (2007) The debate over corporate social responsibility , pp. 219-231
    • Cloud, D.L.1
  • 20
    • 0001115987 scopus 로고
    • The case for and against business assumption of social responsibilities
    • Davis, K. (1973). The case for and against business assumption of social responsibilities. Academy of Management Journal, 16(2), 312-322.
    • (1973) Academy of Management Journal , vol.16 , Issue.2 , pp. 312-322
    • Davis, K.1
  • 23
    • 35448984917 scopus 로고    scopus 로고
    • How to get a great reputation
    • March 5
    • Fisher, A. (2007, March 5). How to get a great reputation. Fortune.
    • (2007) Fortune
    • Fisher, A.1
  • 28
    • 84951287514 scopus 로고    scopus 로고
    • A rhetorical enactment rationale for public relations: The good organization communicating well
    • R. L. Heath (Ed.), Thousand Oaks, CA: Sage
    • Heath, R. L. (2001). A rhetorical enactment rationale for public relations: The good organization communicating well. In R. L. Heath (Ed.), Handbook of public relations (pp. 31-50). Thousand Oaks, CA: Sage.
    • (2001) Handbook of public relations , pp. 31-50
    • Heath, R.L.1
  • 29
    • 33750086834 scopus 로고    scopus 로고
    • Introduction: Rhetorically, we dwell
    • M. J. Hyde (Ed.), Columbia: University of South Carolina
    • Hyde, M. J. (2004). Introduction: Rhetorically, we dwell. In M. J. Hyde (Ed.), The ethos of rhetoric (pp. xiii-xxviii). Columbia: University of South Carolina.
    • (2004) The ethos of rhetoric , pp. xiii-xxviii
    • Hyde, M.J.1
  • 32
    • 84917445789 scopus 로고    scopus 로고
    • Baristas of the world, unite!
    • May 30, from
    • Kamenetz, A. (2005, May 30). Baristas of the world, unite! New York, from: http://www.nymag.com/nymetro/news/features/12060
    • (2005) New York
    • Kamenetz, A.1
  • 33
    • 58249133987 scopus 로고
    • From Aristotle to Madison Avenue: Ethos and the ethics of argument
    • J. S. Baumlin & T. F. Baumlin (Eds.), Dallas, TX: Southern Methodist University Press
    • Kinneavy, J. L., & Warshauer, S. C. (1994). From Aristotle to Madison Avenue: Ethos and the ethics of argument. In J. S. Baumlin & T. F. Baumlin (Eds.), Ethos: New essays in rhetorical and critical theory (pp. 171-190). Dallas, TX: Southern Methodist University Press.
    • (1994) Ethos: New essays in rhetorical and critical theory , pp. 171-190
    • Kinneavy, J.L.1    Warshauer, S.C.2
  • 34
    • 0010187564 scopus 로고
    • Public relations and corporate social responsibility: Some issues arising
    • L'Etang, J. (1994). Public relations and corporate social responsibility: Some issues arising. Journal of Business Ethics, 13, 111-123.
    • (1994) Journal of Business Ethics , vol.13 , pp. 111-123
    • L'Etang, J.1
  • 36
    • 76649138129 scopus 로고    scopus 로고
    • Why corporate social responsibility: Why now? How?
    • S. K. May, G. Cheney, & J. Roper (Eds.), New York: Oxford University Press
    • McMillian, J. J. (2007). Why corporate social responsibility: Why now? How? In S. K. May, G. Cheney, & J. Roper (Eds.), The debate over corporate social responsibility (pp. 15-29). New York: Oxford University Press.
    • (2007) The debate over corporate social responsibility , pp. 15-29
    • McMillian, J.J.1
  • 38
    • 41549084430 scopus 로고    scopus 로고
    • Corporate social responsibility communication:Stakeholder information, response and involvement strategies
    • Morsing, M., & Schultz, M. (2006). Corporate social responsibility communication:Stakeholder information, response and involvement strategies. Business Ethics: A European Review, 15(4), 323-338.
    • (2006) Business Ethics: A European Review , vol.15 , Issue.4 , pp. 323-338
    • Morsing, M.1    Schultz, M.2
  • 39
    • 84992920766 scopus 로고    scopus 로고
    • Communicating corporate ethics on the World Wide Web
    • Pollach, I. (2003). Communicating corporate ethics on the World Wide Web. Business & Society, 42(2), 277-287.
    • (2003) Business & Society , vol.42 , Issue.2 , pp. 277-287
    • Pollach, I.1
  • 40
    • 33845336816 scopus 로고    scopus 로고
    • Strategy & society: The link between competitive advantage and corporate social responsibility
    • December
    • Porter, M. E., & Kramer, M. R. (2006). Strategy & society: The link between competitive advantage and corporate social responsibility. Harvard Business Review, (December), 78-92.
    • (2006) Harvard Business Review , pp. 78-92
    • Porter, M.E.1    Kramer, M.R.2
  • 42
    • 56449109592 scopus 로고    scopus 로고
    • The hybrid emperor's new clothes
    • July 31
    • Sabatini, J. (2005, July 31). The hybrid emperor's new clothes. New York Times, 1.
    • (2005) New York Times , pp. 1
    • Sabatini, J.1
  • 43
    • 34447617139 scopus 로고    scopus 로고
    • The public discourse of the corporate citizen
    • Saiia, D. H., & Cyphert, D. (2003). The public discourse of the corporate citizen. Corporate Reputation Review, 6(1), 47-57.
    • (2003) Corporate Reputation Review , vol.6 , Issue.1 , pp. 47-57
    • Saiia, D.H.1    Cyphert, D.2
  • 44
    • 70349452440 scopus 로고    scopus 로고
    • Ethos dwells pervasively: A hermeneutic reading of Aristotle on credibility
    • M. J. Hyde (Ed.), Columbia: University of South Carolina
    • Smith, C. R. (2004). Ethos dwells pervasively: A hermeneutic reading of Aristotle on credibility. In M. J. Hyde (Ed.), The ethos of rhetoric (pp. 1-19). Columbia: University of South Carolina.
    • (2004) The ethos of rhetoric , pp. 1-19
    • Smith, C.R.1
  • 46
    • 77957297753 scopus 로고    scopus 로고
    • Talking green, acting dirty
    • June 12
    • Sullivan, N., & Schiafo, R. (2005, June 12). Talking green, acting dirty. New York Times, 23.
    • (2005) New York Times , pp. 23
    • Sullivan, N.1    Schiafo, R.2
  • 48
    • 84917435080 scopus 로고    scopus 로고
    • "Thinking like a mountain": Persona, ethos, and judgment in American nature writing
    • C. G. Herndl & S. C. Brown (Eds.), Madison: University of Wisconsin Press
    • Ulman, H. L. (1996). "Thinking like a mountain": Persona, ethos, and judgment in American nature writing. In C. G. Herndl & S. C. Brown (Eds.), Green culture:Environmental rhetoric in contemporary America (pp. 46-81). Madison: University of Wisconsin Press.
    • (1996) Green culture:Environmental rhetoric in contemporary America , pp. 46-81
    • Ulman, H.L.1
  • 50
    • 84917494436 scopus 로고    scopus 로고
    • Retrieved January 15, 2008, from
    • Wal-Mart. (2006). Wal-Mart 'greening' could have huge impact. Retrieved January 15, 2008, from: http://www.walmartfacts.com/articles/1618.aspx
    • (2006) Wal-Mart 'greening' could have huge impact
  • 51
    • 84855352519 scopus 로고    scopus 로고
    • Is sustainability sustainable? Corporate social responsibility, sustainable business and management fashion
    • S. K. May, G. Cheney, & J. Roper (Eds.), New York: Oxford University Press
    • Zorn, T. E., & Collins, E. (2007). Is sustainability sustainable? Corporate social responsibility, sustainable business and management fashion. In S. K. May, G. Cheney, & J. Roper (Eds.), The debate over corporate social responsibility (pp. 405-416). New York: Oxford University Press.
    • (2007) The debate over corporate social responsibility , pp. 405-416
    • Zorn, T.E.1    Collins, E.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.