Framing and counterframing the issue of corporate social responsibility: The communication strategies of nikebiz.com

Journal of Business Communication

Volumn 48, Issue 1, 2011, Pages 83-106

  Waller, Randall L ^a   Conaway, Roger N ^b  

^a BAYLOR UNIVERSITY   (United States)

^b SCHOOL OF ENGINEERING AND SCIENCES   (Mexico)

Author keywords

corporate social responsibility; framing; issues management; websites

Indexed keywords

EID: 78650078124     PISSN: 00219436     EISSN: 15524582     Source Type: Journal    
DOI: 10.1177/0021943610389752     Document Type: Article

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