Corporate social responsibility and consumers' perception of price

Social Responsibility Journal

Volumn 6, Issue 2, 2010, Pages 208-221

  Abrantes Ferreira, Daniela ^a   Gonçalves Avila, Marcos ^a   Dias Faria, Marina ^b  

^a FEDERAL UNIVERSITY OF RIO DE JANEIRO   (Brazil)

^b PONTIFICAL CATHOLIC UNIVERSITY OF RIO DE JANEIRO   (Brazil)

Author keywords

Consumers; Corporate image; Prices; Social responsibility

Indexed keywords

EID: 84993073676     PISSN: 17471117     EISSN: 1758857x     Source Type: Journal    
DOI: 10.1108/17471111011051720     Document Type: Article

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