Guest editorial: Communicating Corporate Social Responsibility

Journal of Marketing Communications

Volumn 14, Issue 2, 2008, Pages 75-81

  Podnar, Klement ^a  

^a UNIVERSITY OF LJUBLJANA   (Slovenia)

Author keywords

Communication; Corporate Social Responsibility; Journal of marketing communications; Special issue

Indexed keywords

EID: 41549109333     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260701856350     Document Type: Review

References (11)

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10. Reisch, L. 2006. Communicating CSR to consumers: An empirical study. In Strategic CSR Communication, eds. M. Morsing and S.C. Beckmann, 185-211. Copenhagen: DJOF Publishing.
11. Wood, D.J. 1991. Corporate Social Performance revisited. Academy of Management Review 16, no. 4:691-718.