Trust and Credibility as the Basis of Corporate Social Responsibility: (Mass-) Mediated Construction of Responsibility and Accountability

The Handbook of Communication and Corporate Social Responsibility

Volumn , Issue , 2011, Pages 208-230

  Bentele, Günter ^a   Nothhaft, Howard ^a  

^a UNIVERSITY OF LEIPZIG   (Germany)

Author keywords

Communication and media research in social sciences' paradigm; Communication science's understanding of CSR; Credibility as subphenomenon of trust; CSR theory debate and communication scholars; Deutsch's expectancy value model; German electric power and gas company, RWE; Institutional trust, personal trust and system trust; Mediated construction of responsibility and accountability; Theory of trust and credibility, trust factors; Trust and credibility, basis of corporate social responsibility (CSR)

Indexed keywords

EID: 84885990380     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9781118083246.ch11     Document Type: Chapter

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