The Paradoxes of Communicating Corporate Social Responsibility

The Handbook of Communication and Corporate Social Responsibility

Volumn , Issue , 2011, Pages 23-43

  Waddock, Sandra ^a   Googins, Bradley K ^a,b  

^a BOSTON COLLEGE   (United States)

^b BOSTON COLLEGE   (United States)

Author keywords

Business model, responsibility management approaches; Corporate citizenship (CC) communicating a company's CC strategy; Corporate responsibility improving public image; Global reporting initiative and fair trade organizations; Internal and external stakeholders' demands for accountability; Paradoxes of communicating corporate social responsibility (CSR); Reset of CSR or corporate citizenship; Strand's stakeholder assessment chart; Tough demands from stakeholders; Trust and stakeholders

Indexed keywords

EID: 84886016417     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9781118083246.ch2     Document Type: Chapter

References (53)

1. Arli, D. I., and Lasmono, H. K. (2010). Consumers' perception of corporate social responsibility in a developing country. International Journal of Consumer Studies, 34(1), 46-51.
2. BCCCC (Boston College Center for Corporate Citizenship) (2009). Retrieved from: www.bcccc.net/ (accessed August, 3, 2009).
3. Brammer, S. J., and Pavelin, S. (2006). Corporate reputation and social performance: The importance of fit. Journal of Management Studies, 43(3), 435-466.
4. Brown, B., and Flynn, M. (2008). The meta-trend stakeholder profile: The changing profile of stakeholders in a climate- and water-stressed world. Greener Management International, 54, 37-43.
5. Carroll, A. B. (1979). A three-dimensional conceptual model of corporate social performance. Academy of Management Review, 4, 497-505.
6. Cennamo, C., Berrone, P., and Gomez-Mejia, L. (2009). Does stakeholder management have a dark side? Journal of Business Ethics, 89(4), 491-507.
7. Clarkson, M. B. E. (1995). A stakeholder framework for analyzing and evaluating corporate social performance. Academy of Management Review, 20(1), 92-117.
8. Cortini, M. (2009). New horizons in CSP and employee/employer relationship: Challenges and risks of corporate weblogs. Employee Responsibilities and Rights Journal, 21(4), 291-303.
9. Dawkins, J. (2005). Corporate responsibility: The communication challenge. Journal of Communication Management, 9(2), 108-119.
10. Edelman (2009). Trust: 2009 Edelman Trust Barometer. Retrieved from: http://www.edelman.com/trust/2009/docs/Trust_Book_Final_2.pdf (accessed August 4, 2009).
11. Elkington, J. (1998). Cannibals with forks: The triple bottom line of sustainability. Gabriola Island, Canada: New Society Publishers.
12. Fernando, M. (2010). Corporate social responsibility in the wake of the Asian Tsunami: Effect of time on the genuineness of CSR initiatives. European Management Journal, 8(1), 68-79. 200.
13. Fieseler, C., Fleck, M., and Meckel, M. (2010). Corporate social responsibility in the Blogosphere. Journal of Business Ethics, 91, 599-614.
14. Frederick, W. C. (2006). Corporation, be good: The story of corporate social responsibility. Indianapolis, IN: Dog Ear Publishing.
15. Freeman, R. E. (1984). Strategic management: A stakeholder approach. Boston: Pitman.
16. Freeman, R. E., Harrison, J. S., Wicks, A. C., et al. (2010). Strategic theory: The state of the art. New York, NY: Cambridge University Press.
17. Gap Inc. (2004). Gap Inc.: Social responsibility report. San Francisco, CA: Gap Inc.
18. Googins, B. K., Mirvis, P. H., and Rochlin, S. A. (2007). Beyond 'good company': Next generation corporate citizenship. New York, NY: Palgrave-MacMillan.
19. Graves, S. B., Lee, J., and Waddock, S. (2010). Risk adjusted financial performance and corporate responsibility. Unpublished Boston College working paper.
20. Greening, D. W. and Turban, D. B. (2000). Corporate social performance as a competitive advantage in attracting a quality workforce. Business & Society, 39(3), 254-280.
21. Holder-Webb, L., Cohen, J., Nath, L., and Wood, D. (2009). The supply of corporate social responsibility disclosures among US firms. Journal of Business Ethics, 84(4), 497-527.
22. Holzer, B. (2008). Turning stakeseekers into stakeholders: A political coalition perspective on the politics of stakeholder influence. Business & Society, 47(1), 50-67.
23. IPCC (Intergovernmental Panel on Climate Change) (2007). Fourth Assessment Report, Climate Change 2007: Synthesis Report: Summary for Policymakers. Retrieved from: http://www.ipcc.ch/pdf/assessment-report/ar4/syr/ar4_syr_spm.pdf (accessed August 5, 2009).
24. Jahdi, K., and Acikdilli, G. (2009). Marketing communications and corporate social responsibility (CSR): Marriage of convenience or shotgun wedding? Journal of Business Ethics, 88, 103-113.
25. Kanter, D., Hicks, W., and Mirvis, P. (1988). The Cynical Americans, San Francisco, CA: Jossey Bass.
26. KPMG (2008). International survey of corporate reporting 2008. Retrieved from: http://www.kpmg.com/SiteCollectionDocuments/International-corporate-responsibilitysurvey-2008.pdf (accessed December 17, 2008).
27. Koehn, D., and Ueng, J. (2010). Is philanthropy being used by corporate wrongdoers to buy good will? Journal of Management & Governance, 14(1), 1-16.
28. Leisinger, K. M. (2007). Capitalism with a human face. Journal of Corporate Citizenship, 28, 113-132.
29. Logsdon, J., and van Buren, H. (2009). Beyond the proxy vote: Dialogues between shareholder activists and corporations. Journal of Business Ethics, 87, 353-365.
30. Margolis, J. D., Anger Elfenbein, H., and Walsh, J. P. (2008). Will companies cure what ails us? Don't bank on it. Evidence from a meta-analysis of the relationship between corporate social and financial performance. Working Paper (Harvard Business School and University of Michigan).
31. McKinsey (2009). How virtue creates value for business and society: Investigating the value of environmental, social and governance activities. Retrieved from www. BCCorporateCitizenship.org.
32. Middlemiss, N. (2003). Authentic not cosmetic: CSR as brand enhancement. Journal of Brand Management, 10(4/5), 353-362.
33. Mirvis, P., and Googins, B. (2006). Stages of corporate citizenship. California Management Review, 48(2), 104-126.
34. Morsing, M., and Schultz, M. (2006). Corporate social responsibility communication: Stakeholder information, response, and involvement strategies. Business Ethics: A European Review, 15(4), 323-338.
35. Nike. (2005). Fy04 corporate responsibility report. Beaverton, OR: Nike.
36. Novo Nordisk. (2010). Novo Nordisk annual report 2009: Financial, social and environmental performance. Bagsværd, Denmark: Novo Nordisk.
37. Orlitzky, M., Schmidt, F. I., and Rynes, S. L. (2003). Corporate social and financial performance: A meta-analysis. Organization Studies, 24, 403-441.
38. Patel, N., and Narain, U. (2009). Can intangible assets act as a cushion in a downturn? Retrieved from: http://www.watsonwyatt.com/pubs/directions/media/2009_EU_12783_Directions_CP05_Intangibles.pdf (accessed August 5, 2009).
39. Preston, L. E., and Post, J. E. (1975). Private management and public policy. New York, NY: Prentice-Hall.
40. Reich, R. B. (2007) Supercapitalism: The transformation of business, democracy, and everyday life. New York, NY: Knopf.
41. Reynolds, M. A., and Yuthas, K. (2008). Moral discourse and corporate social responsibility reporting. Journal of Business Ethics, 78(1/2), 47-64.
42. Shamma, H. M., and Hassan, S. S. (2009). Customer and non-customer perspectives for examining corporate reputation. Journal of Product & Brand Management, 18(5), 236-337.
43. Strand, R. (2008). The stakeholder dashboard. Greener Management International, 54, 23-36.
44. Strand, R. (2009). Corporate responsibility in Scandinavian supply chains. Journal of Business Ethics, 84, 179-185.
45. Surroca, J., Tribó, J. A., and Waddock, S. (2010). Corporate responsibility and financial performance: The role of intangible resources. Strategic Management Journal, 31(5), 463-490.
46. Veleva, V. R. (2010). Managing corporate citizenship: A new tool for companies. Corporate Social Responsibility & Environmental Management, 17(1), 40-51.
47. Wagner, T., Lutz, R. J., and Weitz, B. A. (2009). Corporate hypocrisy: Overcoming the threat of inconsistent corporate social responsibility perceptions. Journal of Marketing, November, 73, 77-91.
48. Waddock, S. (2009). Leading corporate citizens: Vision, values, value added, 3rd edn, New York, NY: McGraw-Hill.
49. Waddock, S., (2008). Building a new institutional infrastructure for corporate responsibility. Academy of Management Perspectives, 22(3), 87-108.
50. Waddock, S., and Bodwell, C. (2002). From TQM to TRM: The emerging evolution of total responsibility management (TRM) systems. Journal of Corporate Citizenship, 2(7), 113-126.
51. Waddock, S., and Bodwell, C. (2008) with cases by Jennifer Leigh. Total responsibility management: The manual. Sheffield, UK: Greenleaf.
52. Waddock, S., Bodwell, C., and Graves, S. B. (2002). Responsibility: The new business imperative. Academy of Management Executive, 16(2), 132-148.
53. Wood, D. J. (2010). Measuring corporate social performance: A review. International Journal of Management Reviews, 12(1), 50-84.