Marketing and Corporate Social Responsibility

The Handbook of Communication and Corporate Social Responsibility

Volumn , Issue , 2011, Pages 110-127

  Brønn, Peggy Simcic ^a  

^a Department of Communication Culture and Languages   (Norway)

Author keywords

American marketing association (AMA); Being socially responsible, and greater profits for organizations; CSR communication through lens of marketing; European association of communication agencies, EACA care awards for european social marketing campaigns; Marketing and corporate social responsibility (CSR); Marketing and sustainability; Marketing communication and CSR; Marketing's philosophy, its social role benefiting society; Marketing's role in society; Top five greenest big companies for 2009 Hewlett Packard, dell, johnson johnson, intel and IBM

Indexed keywords

EID: 84885963964     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9781118083246.ch6     Document Type: Chapter

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