Measuring emotion - Lovemarks, the future beyond brands

Journal of Advertising Research

Volumn 46, Issue 1, 2006, Pages 38-48

  Pawle, John ^a   Cooper, Peter ^b  

^a QiQ International Ltd

^b CRAM and QiQ International Ltd

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33845311196     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849906060053     Document Type: Review

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