Is there a bigger and better future for employer branding? Facing up to innovation, corporate reputations and wicked problems in SHRM

International Journal of Human Resource Management

Volumn 22, Issue 17, 2011, Pages 3618-3637

  Martin, Graeme ^a   Gollan, Paul J ^b   Grigg, Kerry ^c  

^a UNIVERSITY OF GLASGOW   (United Kingdom)

^b MACQUARIE UNIVERSITY   (Australia)

^c MONASH UNIVERSITY   (Australia)

Author keywords

Employer branding; Innovation; Reputations; SHRM; Wicked problems

Indexed keywords

EID: 80053277997     PISSN: 09585192     EISSN: 14664399     Source Type: Journal    
DOI: 10.1080/09585192.2011.560880     Document Type: Article

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