-
2
-
-
0030528926
-
Measuring brand equity across products and markets
-
Aaker, D.A., (1996) ‘Measuring brand equity across products and markets’, California Management Review, 38(3), 102–112.
-
(1996)
California Management Review
, vol.38
, Issue.3
, pp. 102-112
-
-
Aaker, D.A.1
-
5
-
-
0040014756
-
The employer brand
-
Ambler, T., & Barrow, S., (1996) ‘The employer brand’, Journal of Brand Management, 4(3), 185–206.
-
(1996)
Journal of Brand Management
, vol.4
, Issue.3
, pp. 185-206
-
-
Ambler, T.1
Barrow, S.2
-
6
-
-
84972593704
-
The influence of corporate image and specificity of candidate qualifications on responses to recruitment advertisements
-
Belt, J.A., & Paolillo, J.G.P., (1982) ‘The influence of corporate image and specificity of candidate qualifications on responses to recruitment advertisements’, Journal of Management, 8, 105–112.
-
(1982)
Journal of Management
, vol.8
, pp. 105-112
-
-
Belt, J.A.1
Paolillo, J.G.P.2
-
7
-
-
0002088011
-
Brand management prognostications
-
winter
-
Berthon, P., Hulbert, J., & Pitt, L., (1999) ‘Brand management prognostications’, Sloan Management Review (winter), 53–65.
-
(1999)
Sloan Management Review
, pp. 53-65
-
-
Berthon, P.1
Hulbert, J.2
Pitt, L.3
-
8
-
-
0030194591
-
Manage marketing by the customer equity test
-
July/August
-
Blattberg, R., & Deighton, J., (1996) ‘Manage marketing by the customer equity test’ Harvard Business Review (July/August), 136–144.
-
(1996)
Harvard Business Review
, pp. 136-144
-
-
Blattberg, R.1
Deighton, J.2
-
9
-
-
47749143858
-
Inside the machine’, Survey of E-Management
-
11 November
-
Cairncross, F., (2000) ‘Inside the machine’, Survey of E-Management, The Economist, 11 November, p. 6.
-
(2000)
The Economist
, pp. 6
-
-
Cairncross, F.1
-
10
-
-
84993030080
-
The stakeholder concept and public relations: Tracking the parallel evolution of two literatures
-
de Bussy, N.M., & Ewing, M.T., (1998) ‘The stakeholder concept and public relations: tracking the parallel evolution of two literatures’, Journal of Communication Management, 2(3), 222–229.
-
(1998)
Journal of Communication Management
, vol.2
, Issue.3
, pp. 222-229
-
-
de Bussy, N.M.1
Ewing, M.T.2
-
11
-
-
21844463321
-
The stakeholder theory of the corporation: Concepts, evidence, and implications
-
Donaldson, T., & Preston, L.E., (1995) ‘The stakeholder theory of the corporation: concepts, evidence, and implications’, Academy of Management Review, 20(1), 65–91.
-
(1995)
Academy of Management Review
, vol.20
, Issue.1
, pp. 65-91
-
-
Donaldson, T.1
Preston, L.E.2
-
12
-
-
0032391195
-
A communication-based marketing model for managing relationships
-
Duncan, T., & Moriarty, S.E., (1998) ‘A communication-based marketing model for managing relationships’, Journal of Marketing, 62(2), 1–13.
-
(1998)
Journal of Marketing
, vol.62
, Issue.2
, pp. 1-13
-
-
Duncan, T.1
Moriarty, S.E.2
-
13
-
-
0002395541
-
Repetitive advertising and the consumer
-
Ehrenberg, A.S.C., (1974) ‘Repetitive advertising and the consumer’, Journal of Advertising Research, 14(2), 25.
-
(1974)
Journal of Advertising Research
, vol.14
, Issue.2
, pp. 25
-
-
Ehrenberg, A.S.C.1
-
14
-
-
0002021196
-
Differentiation or salience
-
Ehrenberg, A.S.C., Barnard, N., & Scriven, J., (1997) ‘Differentiation or salience’, Journal of Advertising Research, 37(6), 7–14.
-
(1997)
Journal of Advertising Research
, vol.37
, Issue.6
, pp. 7-14
-
-
Ehrenberg, A.S.C.1
Barnard, N.2
Scriven, J.3
-
15
-
-
33845799674
-
Brand equity: Do we really need it?
-
Jones J.P., (ed), Thousand Oaks, CA: Sage, in
-
Feldwick, P., (1999) ‘Brand equity: do we really need it?’ in J.P., Jones (ed.), How to Use Advertising to Build Strong Brands. Thousand Oaks, CA: Sage.
-
(1999)
How to Use Advertising to Build Strong Brands.
-
-
Feldwick, P.1
-
16
-
-
0000539567
-
“What's in a name? Reputation building and corporate strategy
-
Fombrun, C., & Shanley, M., (1990) “What's in a name? Reputation building and corporate strategy’, Academy of Management Journal, 33, 233–258.
-
(1990)
Academy of Management Journal
, vol.33
, pp. 233-258
-
-
Fombrun, C.1
Shanley, M.2
-
18
-
-
21144483967
-
Corporate image, recruitment image, and initial job choice decisions
-
Gatewood, R.D., Gowan, M.A., & Lautenschlager, G.J., (1993) ‘Corporate image, recruitment image, and initial job choice decisions’, Academy of Management Journal, 36(2), 414–427.
-
(1993)
Academy of Management Journal
, vol.36
, Issue.2
, pp. 414-427
-
-
Gatewood, R.D.1
Gowan, M.A.2
Lautenschlager, G.J.3
-
19
-
-
0003095942
-
Guidelines for the advertising of services
-
George, W.R., & Berry, L.L., (1981) ‘Guidelines for the advertising of services’, Business Horizons, 24(4), 52–57.
-
(1981)
Business Horizons
, vol.24
, Issue.4
, pp. 52-57
-
-
George, W.R.1
Berry, L.L.2
-
20
-
-
0005921767
-
Developing customer conscious employees at every level—internal marketing
-
Congram C.A., Friedman M.L., (eds), New York: AMACOM, &, in
-
George, W.R., & Gronroos, C., (1989) ‘Developing customer conscious employees at every level—internal marketing’, in C.A., Congram and M.L., Friedman (eds) Handbook of Services Marketing. New York: AMACOM.
-
(1989)
Handbook of Services Marketing.
-
-
George, W.R.1
Gronroos, C.2
-
21
-
-
0032373933
-
Advertising's internal audience
-
January
-
Gilly, M.C., & Wolfinbarger, M., (1998) ‘Advertising's internal audience’, Journal of Marketing, 62 (January), 69–88.
-
(1998)
Journal of Marketing
, vol.62
, pp. 69-88
-
-
Gilly, M.C.1
Wolfinbarger, M.2
-
22
-
-
0009025944
-
Internal marketing: The key to external marketing success
-
Greene, W.E., Walls, G.D., & Schrest, L.J., (1994) ‘Internal marketing: the key to external marketing success’, Journal of Services Marketing, 8(4), 5–13.
-
(1994)
Journal of Services Marketing
, vol.8
, Issue.4
, pp. 5-13
-
-
Greene, W.E.1
Walls, G.D.2
Schrest, L.J.3
-
23
-
-
0001937314
-
Relationship approach to marketing in service contexts: The marketing and organizational behavior interface
-
Gronroos, C., (1990) ‘Relationship approach to marketing in service contexts: the marketing and organizational behavior interface’, Journal of Business Research, 20, 3–11.
-
(1990)
Journal of Business Research
, vol.20
, pp. 3-11
-
-
Gronroos, C.1
-
24
-
-
0002903653
-
Towards a third phase in service quality research: Challenges and future directions'
-
Swartz T.A., Bowen D.E., Brown S.W., (eds), Greenwich, CT: JAI Press, in
-
Gronroos, C., (1993) ‘Towards a third phase in service quality research: challenges and future directions', in T.A., Swartz, D.E., Bowen and S.W., Brown (eds), Advances in Services Marketing Management, Vol. 2. Greenwich, CT: JAI Press.
-
(1993)
Advances in Services Marketing Management
, vol.2
-
-
Gronroos, C.1
-
25
-
-
33845741131
-
Putting a price on brand equity
-
Jones J.P., (ed), Thousand Oaks, CA: Sage, in
-
Haigh, D., (1999) ‘Putting a price on brand equity’, in J.P., Jones (ed.), How To Use Advertising To Build Strong Brands. Thousand Oaks, CA: Sage.
-
(1999)
How To Use Advertising To Build Strong Brands.
-
-
Haigh, D.1
-
27
-
-
0034259365
-
Corporate communication and impression management—new perspectives why companies engage in corporate social reporting
-
Hooghiemstra, R., (2000) ‘Corporate communication and impression management—new perspectives why companies engage in corporate social reporting’, Journal of Business Ethics, 27(1/2), 55–68.
-
(2000)
Journal of Business Ethics
, vol.27
, Issue.1-2
, pp. 55-68
-
-
Hooghiemstra, R.1
-
28
-
-
0033149357
-
The definition, dimensions and domain of public relations
-
Hutton, J.G., (1999) ‘The definition, dimensions and domain of public relations’, Public Relations Review, 25(2), 199.
-
(1999)
Public Relations Review
, vol.25
, Issue.2
, pp. 199
-
-
Hutton, J.G.1
-
31
-
-
0003048219
-
Market orientation: The construct, research propositions, and managerial implications
-
Kohli, A.K., & Jaworski, B.J., (1990) ‘Market orientation: the construct, research propositions, and managerial implications’, Journal of Marketing, 54(2), 1–18.
-
(1990)
Journal of Marketing
, vol.54
, Issue.2
, pp. 1-18
-
-
Kohli, A.K.1
Jaworski, B.J.2
-
32
-
-
0003902676
-
-
7th edn, Englewood Cliffs, NJ: Prentice Hall
-
Kotler, P., (1991) Marketing Management—Analysis, Planning, Implementation and Control (7th edn). Englewood Cliffs, NJ: Prentice Hall.
-
(1991)
Marketing Management—Analysis, Planning, Implementation and Control
-
-
Kotler, P.1
-
33
-
-
0034424078
-
Highly skilled globetrotters: Mapping the international migration of human capital
-
Mahroum, S., (2000) ‘Highly skilled globetrotters: mapping the international migration of human capital’, R & D Management, 30(1), 23–31.
-
(2000)
R & D Management
, vol.30
, Issue.1
, pp. 23-31
-
-
Mahroum, S.1
-
34
-
-
0010390603
-
Winning ways to recruit
-
Martinez, M.N., (2000) ‘Winning ways to recruit’, HR Magazine, 45(6), 56–64.
-
(2000)
HR Magazine
, vol.45
, Issue.6
, pp. 56-64
-
-
Martinez, M.N.1
-
35
-
-
85064025142
-
Stanford high-hats its way onto a blacklist
-
28 August
-
Merritt, J., (2000) ‘Stanford high-hats its way onto a blacklist’, Business Week, 28 August.
-
(2000)
Business Week
-
-
Merritt, J.1
-
36
-
-
21344475322
-
The commitment-trust theory of relationship marketing
-
July
-
Morgan, R., & Hunt, S., (1994) ‘The commitment-trust theory of relationship marketing Journal of Marketing, 58 (July), 20–38.
-
(1994)
Journal of Marketing
, vol.58
, pp. 20-38
-
-
Morgan, R.1
Hunt, S.2
-
37
-
-
0000556011
-
Recruitment, job choice, and post-hire consequences: A call for new research directions'
-
Dunnette M.D., Hough L.M., (eds), 2nd edn, Palo Alto, CA: Consulting Psychologists, in
-
Rynes, S.L., (1991) ‘Recruitment, job choice, and post-hire consequences: a call for new research directions', in M.D., Dunnette and L.M., Hough (eds), Handbook of Industrial and Organizational Psychology, Vol. 2 (2nd edn). Palo Alto, CA: Consulting Psychologists.
-
(1991)
Handbook of Industrial and Organizational Psychology
, vol.2
-
-
Rynes, S.L.1
-
38
-
-
0001714901
-
Recruiter and job influences on candidates for employment
-
Rynes, S.L., & Miller, H.E., (1983) ‘Recruiter and job influences on candidates for employment’ Journal of Applied Psychology, 68, 147–154.
-
(1983)
Journal of Applied Psychology
, vol.68
, pp. 147-154
-
-
Rynes, S.L.1
Miller, H.E.2
-
39
-
-
79951749761
-
Put some branding iron in your image
-
Sherry, A., (2000) Put some branding iron in your image’, BRW, 22(28), 66.
-
(2000)
BRW
, vol.22
, Issue.28
, pp. 66
-
-
Sherry, A.1
-
41
-
-
0008710075
-
Labor shortage aired at World IT Congress'
-
19 June
-
Thibodeau, P., (2000) ‘Labor shortage aired at World IT Congress', Computerworld, 19 June, p. 20.
-
(2000)
Computerworld
, pp. 20
-
-
Thibodeau, P.1
-
42
-
-
0033476852
-
How advertising works: What do we really know?
-
Vakratsas, D., & Ambler, T., (1999) ‘How advertising works: what do we really know?’, Journal of Marketing, 63(1), 26–43.
-
(1999)
Journal of Marketing
, vol.63
, Issue.1
, pp. 26-43
-
-
Vakratsas, D.1
Ambler, T.2
-
43
-
-
0032365603
-
Attractors: Building mountains in the flat landscape of the World Wide Web
-
Watson, R.T., Akselsen, S., & Pitt, L.F., (1998) ‘Attractors: building mountains in the flat landscape of the World Wide Web’, California Management Review, 40(2), 36–56.
-
(1998)
California Management Review
, vol.40
, Issue.2
, pp. 36-56
-
-
Watson, R.T.1
Akselsen, S.2
Pitt, L.F.3
-
44
-
-
0008707445
-
To err is human resources
-
Whiteley; P., (2000) ‘To err is human resources’, Director, 54(2), 33–34.
-
(2000)
Director
, vol.54
, Issue.2
, pp. 33-34
-
-
Whiteley, P.1
-
45
-
-
84986850837
-
A conceptual model of the impact of advertising on service employees
-
Fall
-
Wolfinbarger, M.E., & Gilly, M. C., (1991) ‘A conceptual model of the impact of advertising on service employees’, Psychology and Marketing, 8,(Fall), 215–237.
-
(1991)
Psychology and Marketing
, vol.8
, pp. 215-237
-
-
Wolfinbarger, M.E.1
Gilly, M.C.2
-
46
-
-
0006855311
-
Communicating with customers about service quality
-
Bowen D.E., Chase R.B., Cummings T.G., (eds), San Francisco, CA: Jossey-Bass, in
-
Zeithaml, V.A., (1990) ‘Communicating with customers about service quality’, in D.E., Bowen, R.B., Chase and T.G., Cummings (eds), Service Management Effectiveness. San Francisco, CA: Jossey-Bass.
-
(1990)
Service Management Effectiveness
-
-
Zeithaml, V.A.1
|