Relationship marketing management: Its importance in private label extension

Journal of Business Research

Volumn 67, Issue 5, 2014, Pages 667-672

  Miquel Romero, Maria José ^a   Caplliure Giner, Eva María ^a   Adame Sánchez, Consolación ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Commitment; Experience; Loyalty; Private label; Relationship marketing; Trust

Indexed keywords

EID: 84894250807     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2013.11.025     Document Type: Article

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