Extending your brand by optimizing your customer relationship

Journal of Consumer Marketing

Volumn 19, Issue 1, 2002, Pages 7-11

  Davis, Scott ^a   Halligan, Cathy ^b  

^a Prophet   (United States)

^b California USA   (United States)

Author keywords

Brands; Customer care; Relationship marketing

Indexed keywords

EID: 1442303197     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760210414916     Document Type: Review

References (0)