Customers' willingness to purchase new store brands

Journal of Product and Brand Management

Volumn 16, Issue 2, 2007, Pages 112-121

  Zielke, Stephan Zielke ^a   Dobbelstein, Thomas Dobbelstein ^b  

^a UNIVERSITY OF GÖTTINGEN   (Germany)

^b University of Cooperative Education   (Germany)

Author keywords

Experimental design; Generics; Retailing

Indexed keywords

EID: 34247348164     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420710739982     Document Type: Article

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