Analyzing the intensity of private label competition across retailers

Journal of Business Research

Volumn 66, Issue 1, 2013, Pages 60-66

  Dawes, John ^a   Nenycz Thiel, Magda ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Competition; Duplication of purchase; National brand; Own label; Price promotions; Private label

Indexed keywords

EID: 84870562956     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.07.023     Document Type: Article

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