Brand trust and brand extension acceptance: the relationship

Journal of Product & Brand Management

Volumn 14, Issue 1, 2005, Pages 4-13

  Reast, Jon D ^a  

^a UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

Brand extensions; Brands; Trust; United Kingdom

Indexed keywords

EID: 19944407453     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510583707     Document Type: Article

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