Making sense of higher education: Students as consumers and the value of the university experience

Studies in Higher Education

Volumn 39, Issue 1, 2014, Pages 48-67

  Woodall, Tony ^a   Hiller, Alex ^a   Resnick, Sheilagh ^a  

^a NOTTINGHAM TRENT UNIVERSITY   (United Kingdom)

Author keywords

higher education; marketing; sensemaking; student as consumer; student value

Indexed keywords

EID: 84893432455     PISSN: 03075079     EISSN: 1470174X     Source Type: Journal    
DOI: 10.1080/03075079.2011.648373     Document Type: Article

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