The value of value: Further excursions on the meaning and role of customer value

Journal of Consumer Behaviour

Volumn 10, Issue 4, 2011, Pages 179-191

  Gallarza, Martina G ^a   Gil Saura, Irene ^a   Holbrook, Morris B ^b  

^a UNIVERSITY OF VALENCIA   (Spain)

^b Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79960754084     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.328     Document Type: Article

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