The influence of explicit and implicit service promises on Chinese students’ expectations of overseas universities

Asia Pacific Journal of Marketing and Logistics

Volumn 18, Issue 2, 2006, Pages 129-145

  Prugsamatz, Sunita ^a   Pentecost, Robin ^a   Ofstad, Lars ^b  

^a GRIFFITH UNIVERSITY   (Australia)

^b UNIVERSITY OF SYDNEY   (Australia)

Author keywords

Australia; China; Consumers; Customer services quality; Information research; Students

Indexed keywords

EID: 84986173877     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850610658273     Document Type: Article

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