메뉴 건너뛰기




Volumn 17, Issue 2, 2008, Pages 292-325

University student satisfaction: An empirical analysis

Author keywords

Behavioural intentions; Hierarchal model; Higher education; Service quality; Service quality dimensions; Student satisfaction

Indexed keywords


EID: 67449127631     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1080/08841240801912831     Document Type: Article
Times cited : (162)

References (70)
  • 2
    • 0032344693 scopus 로고    scopus 로고
    • Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise
    • Andreassen, T. W. and Lindestad, B. (1998) Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise. International Journal of Service Industry Management, 9:1, p. 7.
    • (1998) International Journal of Service Industry Management , vol.9 , Issue.1 , pp. 7
    • Andreassen, T.W.1    Lindestad, B.2
  • 3
    • 33750282667 scopus 로고    scopus 로고
    • Measuring student expectations and their effects on satisfaction: The importance of managing students' expectations
    • Appleton-Knapp, S. L. and Krentler, K. A. (2006) Measuring student expectations and their effects on satisfaction: The importance of managing students' expectations. Journal of Marketing Education, 28:3, pp. 254-264.
    • (2006) Journal of Marketing Education , vol.28 , Issue.3 , pp. 254-264
    • Appleton-Knapp, S.L.1    Krentler, K.A.2
  • 5
    • 85135335665 scopus 로고    scopus 로고
    • Linking student satisfaction and service quality perceptions: The case of university education
    • Athiyaman, A. (1997) Linking student satisfaction and service quality perceptions: The case of university education. European Journal of Marketing, 31:7, p. 528.
    • (1997) European Journal of Marketing , vol.31 , Issue.7 , pp. 528
    • Athiyaman, A.1
  • 6
    • 33746796961 scopus 로고
    • An empirical assessment of the SERVQUAL scale
    • Babakus, E. and Boller, G. W. (1992) An empirical assessment of the SERVQUAL scale. Journal of Business Research, 24:3, pp. 253-268.
    • (1992) Journal of Business Research , vol.24 , Issue.3 , pp. 253-268
    • Babakus, E.1    Boller, G.W.2
  • 7
    • 84986156547 scopus 로고    scopus 로고
    • Perceived quality and satisfaction in multiservice organisations: The case of Spanish public services
    • Bigne, E., Moliner, M. A. and Sanchez, J. (2003) Perceived quality and satisfaction in multiservice organisations: The case of Spanish public services. The Journal of Services Marketing, 17:45, pp. 420-443.
    • (2003) The Journal of Services Marketing , vol.17 , Issue.45 , pp. 420-443
    • Bigne, E.1    Moliner, M.A.2    Sanchez, J.3
  • 8
    • 0001926055 scopus 로고
    • Servicescapes: The impact of physical surroundings on customers and employees
    • Bitner, M. J. (1992) Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56:2, pp. 57-72.
    • (1992) Journal of Marketing , vol.56 , Issue.2 , pp. 57-72
    • Bitner, M.J.1
  • 9
    • 84986155804 scopus 로고    scopus 로고
    • Investigating drivers of bank loyalty: The complex relationship between image, service quality and satisfaction
    • Bloemer, J., Ruyter, K. D. and Peeters, P. (1998) Investigating drivers of bank loyalty: The complex relationship between image, service quality and satisfaction. The International Journal of Bank Marketing, 16:7, p. 276.
    • (1998) The International Journal of Bank Marketing , vol.16 , Issue.7 , pp. 276
    • Bloemer, J.1    Ruyter, K.D.2    Peeters, P.3
  • 10
    • 0000429475 scopus 로고
    • A multistage model of customers' assessments of service quality and value
    • Bolton, R. N. and Drew, J. H. (1991) A multistage model of customers' assessments of service quality and value. Journal of Consumer Research, 17:4, pp. 375-385.
    • (1991) Journal of Consumer Research , vol.17 , Issue.4 , pp. 375-385
    • Bolton, R.N.1    Drew, J.H.2
  • 11
    • 0042916415 scopus 로고
    • A dynamic process model of service quality: From expectations to behavioral intentions
    • Boulding, W., Kalra, A., Staelin, R. and Zeithaml, V. A. (1993) A dynamic process model of service quality: From expectations to behavioral intentions. JMR, Journal of Marketing Research, 30:1, pp. 7-28.
    • (1993) JMR, Journal of Marketing Research , vol.30 , Issue.1 , pp. 7-28
    • Boulding, W.1    Kalra, A.2    Staelin, R.3    Zeithaml, V.A.4
  • 12
    • 0035612804 scopus 로고    scopus 로고
    • Some new thoughts on conceptualizing perceived service quality: A hierarchical approach
    • Brady, M. K. and Cronin, J. J. J. (2001) Some new thoughts on conceptualizing perceived service quality: A hierarchical approach. Journal of Marketing, 65:3, pp. 34-50.
    • (2001) Journal of Marketing , vol.65 , Issue.3 , pp. 34-50
    • Brady, M.K.1    Cronin, J.J.J.2
  • 13
    • 0002600957 scopus 로고    scopus 로고
    • Performance-only measurement of service quality: A replication and extension
    • Brady, M. K. and Cronin, J. J. J. (2002) Performance-only measurement of service quality: A replication and extension. Journal of Business Research, 55:1, pp. 17-31.
    • (2002) Journal of Business Research , vol.55 , Issue.1 , pp. 17-31
    • Brady, M.K.1    Cronin, J.J.J.2
  • 14
    • 0000255632 scopus 로고
    • An experimental study of customer effort, expectation and satisfaction
    • Cardozo, R. N. (1965) An experimental study of customer effort, expectation and satisfaction. Journal of Marketing Research, 2:3, pp. 244-249.
    • (1965) Journal of Marketing Research , vol.2 , Issue.3 , pp. 244-249
    • Cardozo, R.N.1
  • 15
    • 0002596497 scopus 로고
    • Consumer perceptions of service quality: An assessment of the SERVQUAL dimensions
    • Carman, J. M. (1990) Consumer perceptions of service quality: An assessment of the SERVQUAL dimensions. Journal of Retailing, 66:1, pp. 33-55.
    • (1990) Journal of Retailing , vol.66 , Issue.1 , pp. 33-55
    • Carman, J.M.1
  • 16
    • 85135343288 scopus 로고    scopus 로고
    • Service quality and satisfaction -The moderating role of value
    • Caruana, A., Money, A. H. and Berthon, P. R. (2000) Service quality and satisfaction -The moderating role of value. European Journal of Marketing, 34:1112, p. 1338.
    • (2000) European Journal of Marketing , vol.34 , Issue.1112 , pp. 1338
    • Caruana, A.1    Money, A.H.2    Berthon, P.R.3
  • 17
    • 0001878819 scopus 로고
    • A paradigm for developing better measures of marketing constructs
    • Churchill Jr., G. A. (1979) A paradigm for developing better measures of marketing constructs. JMR, Journal of Marketing Research, 16:1, pp. 64-73.
    • (1979) JMR, Journal of Marketing Research , vol.16 , Issue.1 , pp. 64-73
    • Churchill Jr., G.A.1
  • 18
    • 84983796570 scopus 로고    scopus 로고
    • An examination of students' perceptions of service quality in higher education
    • Clemes, M. D., Ozanne, L. K. and Tram, L. (2001) An examination of students' perceptions of service quality in higher education. Journal of Marketing for Higher Education, 10:3, pp. 1-19.
    • (2001) Journal of Marketing for Higher Education , vol.10 , Issue.3 , pp. 1-19
    • Clemes, M.D.1    Ozanne, L.K.2    Tram, L.3
  • 19
    • 67449154114 scopus 로고    scopus 로고
    • Spectator satisfaction in professional sport: A test of a hierarchical model: A thesis submitted in partial fulfillment of the requirements for the Degree of Master of Commerce and Management
    • Lincoln University, Christchurch
    • Collins, M. J. (2005) Spectator satisfaction in professional sport: A test of a hierarchical model: A thesis submitted in partial fulfillment of the requirements for the Degree of Master of Commerce and Management, Lincoln University, Christchurch
    • (2005)
    • Collins, M.J.1
  • 20
    • 11244339917 scopus 로고    scopus 로고
    • Measuring service quality - A review and critique of research using SERVQUAL
    • Coulthard, L. J. M. (2004) Measuring service quality - A review and critique of research using SERVQUAL. International Journal of Market Research, 46:4, pp. 479-497.
    • (2004) International Journal of Market Research , vol.46 , Issue.4 , pp. 479-497
    • Coulthard, L.J.M.1
  • 21
    • 33845945922 scopus 로고
    • Coefficient alpha and the internal structure of tests
    • Cronbach, L. J. (1951) Coefficient alpha and the internal structure of tests. Psychometrika, 16:3, pp. 297-333.
    • (1951) Psychometrika , vol.16 , Issue.3 , pp. 297-333
    • Cronbach, L.J.1
  • 22
    • 0002704641 scopus 로고    scopus 로고
    • Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
    • Cronin, J. J. J., Brady, M. K. and Hult, G. T. M. (2000) Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76:2, p. 193.
    • (2000) Journal of Retailing , vol.76 , Issue.2 , pp. 193
    • Cronin, J.J.J.1    Brady, M.K.2    Hult, G.T.M.3
  • 23
    • 0002381637 scopus 로고
    • Measuring service quality: A reexamination and extension
    • Cronin, J. J. J. and Taylor, S. A. (1992) Measuring service quality: A reexamination and extension. Journal of Marketing, 56:3, pp. 55-68.
    • (1992) Journal of Marketing , vol.56 , Issue.3 , pp. 55-68
    • Cronin, J.J.J.1    Taylor, S.A.2
  • 24
    • 0007744069 scopus 로고
    • SERVPERF versus SERVQUAL: Reconciling performance-based and perceptions-minus-expectations measurement of service quality
    • Cronin, J. J. J. and Taylor, S. A. (1994) SERVPERF versus SERVQUAL: Reconciling performance-based and perceptions-minus-expectations measurement of service quality. Journal of Marketing, 58:1, pp. 125-131.
    • (1994) Journal of Marketing , vol.58 , Issue.1 , pp. 125-131
    • Cronin, J.J.J.1    Taylor, S.A.2
  • 25
    • 33745782538 scopus 로고    scopus 로고
    • Student attitudes towards college courses: An examination of influences and intentions
    • Curran, J. M. and Rosen, D. E. (2006) Student attitudes towards college courses: An examination of influences and intentions. Journal of Marketing Education, 28:2, pp. 135-148.
    • (2006) Journal of Marketing Education , vol.28 , Issue.2 , pp. 135-148
    • Curran, J.M.1    Rosen, D.E.2
  • 26
    • 84986161342 scopus 로고    scopus 로고
    • Managing service quality in HE: Is SERVQUAL the answer? Part 1
    • Cuthbert, P. F. (1996) Managing service quality in HE: Is SERVQUAL the answer? Part 1. Managing Service Quality, 6:2, p. 11.
    • (1996) Managing Service Quality , vol.6 , Issue.2
    • Cuthbert, P.F.1
  • 27
    • 84986149665 scopus 로고    scopus 로고
    • Managing service quality in HE: Is SERVQUAL the answer? Part 2
    • Cuthbert, P. F. (1996) Managing service quality in HE: Is SERVQUAL the answer? Part 2. Managing Service Quality, 6:3, p. 31.
    • (1996) Managing Service Quality , vol.6 , Issue.3 , pp. 31
    • Cuthbert, P.F.1
  • 28
    • 0030527488 scopus 로고    scopus 로고
    • A measure of service quality for retail stores: Scale development and validation
    • Dabholkar, P. A., Thorpe, D. I. and Rentz, J. O. (1996) A measure of service quality for retail stores: Scale development and validation. Academy of Marketing Science. Journal, 24:1, pp. 3-16.
    • (1996) Academy of Marketing Science. Journal , vol.24 , Issue.1 , pp. 3-16
    • Dabholkar, P.A.1    Thorpe, D.I.2    Rentz, J.O.3
  • 29
    • 18844434131 scopus 로고    scopus 로고
    • Determinants of business student satisfaction and retention in higher education: Applying Herzberg's two-factor theory
    • DeShields, O. W. J., Kara, A. and Kaynak, E. (2005) Determinants of business student satisfaction and retention in higher education: applying Herzberg's two-factor theory. The International Journal of Educational Management, 19:23, pp. 128-139.
    • (2005) The International Journal of Educational Management , vol.19 , Issue.23 , pp. 128-139
    • DeShields, O.W.J.1    Kara, A.2    Kaynak, E.3
  • 30
    • 84990321414 scopus 로고    scopus 로고
    • Using total quality processes and learning outcome assessments to develop management curricula
    • Drexler, J. A. J. and Kleinsorge, I. K. (2000) Using total quality processes and learning outcome assessments to develop management curricula. Journal of Management Education, 24:2, pp. 167-182.
    • (2000) Journal of Management Education , vol.24 , Issue.2 , pp. 167-182
    • Drexler, J.A.J.1    Kleinsorge, I.K.2
  • 31
    • 0002754429 scopus 로고
    • Quality in services and quality in service organizations: A model for quality assessment
    • Lexington Books, New York
    • Edvardsson, B. and Gustvasson, B. (1991) Quality in services and quality in service organizations: A model for quality assessment. Service quality: Multidisplinary and multinational perspectives, pp. 319-340. Lexington Books, New York
    • (1991) Service Quality: Multidisplinary and Multinational Perspectives , pp. 319-340
    • Edvardsson, B.1    Gustvasson, B.2
  • 32
    • 0002675728 scopus 로고
    • A matter of integrity: Accountability and the future of self-regulation
    • Ewell, P. T. (1994) A matter of integrity: Accountability and the future of self-regulation. Change, 26:6, pp. 24-39.
    • (1994) Change , vol.26 , Issue.6 , pp. 24-39
    • Ewell, P.T.1
  • 33
    • 84986097846 scopus 로고    scopus 로고
    • Importance-performance analysis as a strategic tool for service marketers: The case of service quality perceptions of business students in New Zealand and the USA
    • Ford, J. B., Joseph, M. and Joseph, B. (1999) Importance-performance analysis as a strategic tool for service marketers: The case of service quality perceptions of business students in New Zealand and the USA. The Journal of Services Marketing, 13:2, p. 171.
    • (1999) The Journal of Services Marketing , vol.13 , Issue.2 , pp. 171
    • Ford, J.B.1    Joseph, M.2    Joseph, B.3
  • 37
    • 84954981511 scopus 로고
    • An applied service marketing theory
    • Gronroos, C. (1982) An applied service marketing theory. European Journal of Marketing, 16:7, pp. 30-41.
    • (1982) European Journal of Marketing , vol.16 , Issue.7 , pp. 30-41
    • Gronroos, C.1
  • 38
    • 84869571048 scopus 로고
    • A service quality model and its marketing implications
    • Gronroos, C. (1984) A service quality model and its marketing implications. European Journal of Marketing, 18:4, pp. 36-44.
    • (1984) European Journal of Marketing , vol.18 , Issue.4 , pp. 36-44
    • Gronroos, C.1
  • 39
    • 0037781157 scopus 로고    scopus 로고
    • Assessing the teaching quality to student satisfaction relationship: Applied customer satisfaction research in the classroom
    • Guolla, M. (1999) Assessing the teaching quality to student satisfaction relationship: Applied customer satisfaction research in the classroom. Journal of Marketing Theory and Practice, 7:3, pp. 87-97.
    • (1999) Journal of Marketing Theory and Practice , vol.7 , Issue.3 , pp. 87-97
    • Guolla, M.1
  • 41
    • 0002448759 scopus 로고
    • CS/D- Overview and future research directions
    • Marketing Science Institute, Cambridge, MA
    • Hunt, H. K. (1977) CS/D- Overview and future research directions. Conceptualisations and measurement of consumer satisfaction, pp. 455-488. Marketing Science Institute, Cambridge, MA
    • (1977) Conceptualisations and Measurement of Consumer Satisfaction , pp. 455-488
    • Hunt, H.K.1
  • 45
    • 0000943276 scopus 로고
    • Two Approaches to Service Quality Dimensions
    • Lehtinen, U. and Lehtinen, J. R. (1991) Two Approaches to Service Quality Dimensions. The Service Industries Journal, 11:3, pp. 287-303.
    • (1991) The Service Industries Journal , vol.11 , Issue.3 , pp. 287-303
    • Lehtinen, U.1    Lehtinen, J.R.2
  • 46
    • 0002591824 scopus 로고
    • Why marketing management needs to be different for services
    • American Marketing Association, Chicago, IL
    • Lovelock, C. H. (1981) Why marketing management needs to be different for services. Marketing of Services, American Marketing Association, Chicago, IL
    • (1981) Marketing of Services
    • Lovelock, C.H.1
  • 47
    • 67449137636 scopus 로고    scopus 로고
    • A comparative study between UK and US: The student satisfaction in higher education and its influential factors
    • Mai, L. -W. (2005) A comparative study between UK and US: The student satisfaction in higher education and its influential factors. Journal of Marketing Management, 21:7, p. 859.
    • (2005) Journal of Marketing Management , vol.21 , Issue.7 , pp. 859
    • Mai, L.-W.1
  • 49
    • 84986082086 scopus 로고    scopus 로고
    • Customer satisfaction with services: Putting perceived value into the equation
    • McDougall, G. H. G. and Levesque, T. J. (2000) Customer satisfaction with services: Putting perceived value into the equation. The Journal of Services Marketing, 14:5, p. 392.
    • (2000) The Journal of Services Marketing , vol.14 , Issue.5 , pp. 392
    • McDougall, G.H.G.1    Levesque, T.J.2
  • 51
    • 34547105154 scopus 로고    scopus 로고
    • Dimensions of quality in higher education: How academic performance affects university students' teacher evaluations
    • Mustafa, S. T. and Chiang, D. (2006) Dimensions of quality in higher education: How academic performance affects university students' teacher evaluations. Journal of American Academy of Business, Cambridge, 8:1, p. 294.
    • (2006) Journal of American Academy of Business, Cambridge , vol.8 , Issue.1 , pp. 294
    • Mustafa, S.T.1    Chiang, D.2
  • 52
    • 84904359560 scopus 로고    scopus 로고
    • Image and reputation of higher education institutions in students' retention decisions
    • Nguyen, N. and LeBlanc, G. (2001) Image and reputation of higher education institutions in students' retention decisions. The International Journal of Educational Management, 15:67, pp. 303-311.
    • (2001) The International Journal of Educational Management , vol.15 , Issue.67 , pp. 303-311
    • Nguyen, N.1    LeBlanc, G.2
  • 53
    • 84986116703 scopus 로고    scopus 로고
    • Student perceptions of service quality in a UK university business and management faculty
    • Oldfield, B. M. and Baron, S. (2000) Student perceptions of service quality in a UK university business and management faculty. Quality Assurance in Education, 8:2, p. 85.
    • (2000) Quality Assurance in Education , vol.8 , Issue.2 , pp. 85
    • Oldfield, B.M.1    Baron, S.2
  • 54
    • 0002757343 scopus 로고
    • Measurement and evaluation of satisfaction processes in retail settings
    • Oliver, R. L. (1981) Measurement and evaluation of satisfaction processes in retail settings. Journal of Retailing, 57:3, pp. 25-48.
    • (1981) Journal of Retailing , vol.57 , Issue.3 , pp. 25-48
    • Oliver, R.L.1
  • 55
    • 0003864543 scopus 로고    scopus 로고
    • Centre for Postsecondary Research and Planning, Indiana University School of Education, Bloomington
    • Pace, C. R. and Kur, G. D. (1998) College student experiences questionnaire, Centre for Postsecondary Research and Planning, Indiana University School of Education, Bloomington
    • (1998) College Student Experiences Questionnaire
    • Pace, C.R.1    Kur, G.D.2
  • 56
    • 32944470871 scopus 로고    scopus 로고
    • The configuration of the university image and its relationship with the satisfaction of students
    • Palacio, A. B., Meneses, G. D. and Perez, P. J. P. (2002) The configuration of the university image and its relationship with the satisfaction of students. Journal of Educational Administration, 40:45, pp. 486-505.
    • (2002) Journal of Educational Administration , vol.40 , Issue.45 , pp. 486-505
    • Palacio, A.B.1    Meneses, G.D.2    Perez, P.J.P.3
  • 57
    • 0002408510 scopus 로고
    • A conceptual model of service quality and its implications for future research
    • Parasuraman, A., Zeithaml, V. A. and Berry, L. L. (1985) A conceptual model of service quality and its implications for future research. Journal of Marketing, 49:4, pp. 41-50.
    • (1985) Journal of Marketing , vol.49 , Issue.4 , pp. 41-50
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 58
    • 0001312089 scopus 로고
    • SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality
    • Parasuraman, A., Zeithaml, V. A. and Berry, L. L. (1988) SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64:1, pp. 12-37.
    • (1988) Journal of Retailing , vol.64 , Issue.1 , pp. 12-37
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 59
    • 0002345345 scopus 로고
    • Service quality: Insights and managerial implications from the frontier
    • Sage Publications, Thousand Oaks
    • Rust, R. T. and Oliver, R. L. (1994) Service quality: Insights and managerial implications from the frontier. Service quality: New directions in theory and practice, pp. 1-19. Sage Publications, Thousand Oaks
    • (1994) Service Quality: New Directions in Theory and Practice , pp. 1-19
    • Rust, R.T.1    Oliver, R.L.2
  • 61
    • 0000718725 scopus 로고
    • Measuring service quality: Is SERVQUAL now redundant?
    • Smith, A. M. (1995) Measuring service quality: Is SERVQUAL now redundant?. Journal of Marketing Management, 11, pp. 257-276.
    • (1995) Journal of Marketing Management , vol.11 , pp. 257-276
    • Smith, A.M.1
  • 62
    • 84983780656 scopus 로고    scopus 로고
    • Measuring service quality in a tertiary institution
    • Soutar, G. and McNeil, M. (1996) Measuring service quality in a tertiary institution. Journal of Educational Administration, 34:1, p. 72.
    • (1996) Journal of Educational Administration , vol.34 , Issue.1 , pp. 72
    • Soutar, G.1    McNeil, M.2
  • 63
    • 84986145268 scopus 로고    scopus 로고
    • The relationship between service quality and customer satisfaction - A factor specific approach
    • Sureshchandar, G. S., Chandrasekharan, R. and Anantharaman, R. N. (2002) The relationship between service quality and customer satisfaction - A factor specific approach. The Journal of Services Marketing, 16:4, pp. 363-379.
    • (2002) The Journal of Services Marketing , vol.16 , Issue.4 , pp. 363-379
    • Sureshchandar, G.S.1    Chandrasekharan, R.2    Anantharaman, R.N.3
  • 64
    • 33644548622 scopus 로고    scopus 로고
    • Assessing quality experience and learning outcomes
    • Tam, M. (2006) Assessing quality experience and learning outcomes. Quality Assurance in Education, 14:1, pp. 75-87.
    • (2006) Quality Assurance in Education , vol.14 , Issue.1 , pp. 75-87
    • Tam, M.1
  • 65
    • 0002271779 scopus 로고
    • Models of consumer satisfaction formation: An extension
    • Tse, D. K. and Wilton, P. C. (1988) Models of consumer satisfaction formation: An extension. JMR, Journal of Marketing Research, 25:2, pp. 204-212.
    • (1988) JMR, Journal of Marketing Research , vol.25 , Issue.2 , pp. 204-212
    • Tse, D.K.1    Wilton, P.C.2
  • 66
    • 0000379989 scopus 로고    scopus 로고
    • Measuring information systems service quality: Concerns on the use of the SERVQUAL questionnaire
    • Van Dyke, T. P., Kappelman, L. A. and Prybutok, V. R. (1997) Measuring information systems service quality: Concerns on the use of the SERVQUAL questionnaire. MIS Quarterly, 21:2, pp. 195-208.
    • (1997) MIS Quarterly , vol.21 , Issue.2 , pp. 195-208
    • Van Dyke, T.P.1    Kappelman, L.A.2    Prybutok, V.R.3
  • 67
    • 85167068970 scopus 로고    scopus 로고
    • Victoria University of Wellington, Department of Education. Department of Education, Victoria University of Wellington, Wellington
    • (1996) Victoria University of Wellington, Department of Education. New Zealand annual review of education, Department of Education, Victoria University of Wellington, Wellington
    • (1996) New Zealand Annual Review of Education
  • 68
    • 0000922949 scopus 로고
    • Product/consumption-based affective responses and postpurchase processes
    • Westbrook, R. A. (1987) Product/consumption-based affective responses and postpurchase processes. JMR, Journal of Marketing Research, 24:3, pp. 258-270.
    • (1987) JMR, Journal of Marketing Research , vol.24 , Issue.3 , pp. 258-270
    • Westbrook, R.A.1
  • 69
    • 84875160948 scopus 로고
    • Cognitive and affective priming effects of the context for print advertisements
    • Yi, Y. (1990) Cognitive and affective priming effects of the context for print advertisements. Journal of Advertising, 19:2, pp. 40-48.
    • (1990) Journal of Advertising , vol.19 , Issue.2 , pp. 40-48
    • Yi, Y.1
  • 70
    • 0002667763 scopus 로고
    • Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence
    • Zeithaml, V. A. (1988) Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52:3, pp. 2-20.
    • (1988) Journal of Marketing , vol.52 , Issue.3 , pp. 2-20
    • Zeithaml, V.A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.