Experience marketing: A review and reassessment

Journal of Marketing Management

Volumn 25, Issue 5-6, 2009, Pages 501-517

  Tynan, Caroline ^a   McKechnie, Sally ^a  

^a UNIVERSITY OF NOTTINGHAM   (United Kingdom)

Author keywords

Consumer behaviour; Customer experience; Experience marketing; Service Dominant logic

Indexed keywords

EID: 77956880395     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X461821     Document Type: Review

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