Are students customers? TQM and marketing perspectives

Quality Assurance in Education

Volumn 15, Issue 1, 2007, Pages 44-60

  Eagle, Lynne ^a   Brennan, Ross ^a  

^a MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Customers; Quality; Total quality management

Indexed keywords

EID: 33846702100     PISSN: 09684883     EISSN: None     Source Type: Journal    
DOI: 10.1108/09684880710723025     Document Type: Article

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